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General Assembly // accelerated learning programs & education
Sales, Full Time    Remote (London)    Posted: Friday, September 03, 2021
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Who We Are

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in todays most in-demand skills. As featured in The Economist, Wired, & The New York Times, GA offers training in web development, data, design, business, & more, both online & at campuses around the world. Our global professional community boasts 40,000 alumni & counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent & spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloittes Technology Fast 500, & Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Team & Function Overview:

General Assembly (GA)'s Enterprise (B2B) Business Development team is dedicated to growing GA's global business through thought leadership, events, & driving qualified first sales interaction (FSI) meetings with executive buyers (Director, VP, & C-suite leaders). This role will serve the integral purpose of supporting GA's Account Directors (ADs) in executing GA's largest Enterprise deals from initial contact through partnership expansion. Outbound B2B sales are a top strategic priority for GA, & the members of the Business Development team are vital to driving the overall success of the GA Enterprise team against quarterly & annual goals.  


Top-of-the-Funnel Activity

  • Research & identify potential GA buyers across Enterprise accounts
  • Reach out to Director+ buyer personas through email, phone, & social media in order to qualify sales opportunities for the wider Enterprise team
  • Create thoughtful content across all channels & continuously test & learn
  • Provide potential buyers with an articulate understanding of GAs mission as well as the products & services GA can provide against their strategic business & talent goals
  • Manage & maintain a deep pipeline of potential buyers with the goal of securing first sales interactions (FSIs)

Sales Support

  • Liaise between top-of-the-funnel prospects by facilitating calls and/or meetings
  • Generate new business opportunities & prospect existing opportunities
  • Ensure that all handoffs to the sales team are smooth & exceed client expectations
  • Learn & share best practices for outbound efforts with the broader sales organization


  • 1+ years of corporate technical recruiting/sourcing experience or Business Development Representative/Sales Development Representative experience (sourcing stakeholders in global companies is a plus)
  • Strong written & verbal communication skills
  • Demonstrated ability to quickly build rapport both internally & externally with a positive mindset
  • Experience utilizing social media, especially LinkedIn, for professional purposes
  • Fully proficient in a Mac & Google environment - using Google Suite & Microsoft Office
  • Working knowledge of Salesforce required; working knowledge of is a plus
  • Must be fluent in both English & French
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