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Peloton // connected indoor fitness cycles
Media, Full Time    London, UK    Posted: Friday, February 21, 2020
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As the UK Copywriter for Peloton, you will be responsible for shaping & defining the voice of Peloton into the UK market, & the execution of consistent copywriting across all editorial. The Copywriter generates & contributes brand content that builds awareness, engages customers, grows adoption & drives sales. This position is responsible for crafting the voice of the brand across multiple touch points including websites, digital media assets, emails, social media, blog & all marketing related materials. The Copywriter works closely with marketing, design, & product team members at all levels to generate & execute concepts for all branded material.


  • Develop a UK brand voice guide, using the US guidelines as a base
  • Clearly define & enforce the UK brand voice & execute across written media
  • Write and/or manage creation of email copy, marketing copy (banners, sweeps, etc), site captions & product copy
  • Write & edit relevant website & interface copy to ensure consistent voice & market nuances
  • Create editorial content for social media & community projects
  • Create copy for packaging (hang tags, packaging cards, etc)
  • Create & contribute seasonal editorial content/story idea calendar for blog & social media
  • Forge strong working relationships with marketing, designers, web development teams, & studio/content teams to ensure copy direction is on strategy
  • Attend weekly content/studio, marketing & web production meetings
  • Keep great communication & relationships with the global copy team, & collaborate effectively with other copywriters & designers on global creative initiatives


  • Minimum 3 years of copywriting experience in advertising, direct marketing or publishing
  • A Bachelors Degree in English, Journalism, Communications or Advertising
  • Background in ecommerce/editorial; extensive working knowledge of current trends style, culture & language of the fitness world
  • Ability to think strategically about interactive design
  • Experience writing for websites & sport/fitness lifestyle (must have some background in technical or feature/benefit storytelling)
  • Strong conceptual skills with knowledge of how copy relates to art, design, graphics & typography
  • Online & social media fluency (ecommerce, websites, blogs, social media, etc.) with curiosity to learn more
  • A passion for the Peloton brand & the opportunity to creatively push the brand in new directions
  • Experience adapting voice & writing style across media, including email, social media, display & OOH
  • Expert knowledge of promotion through effective direct response engagement practices
  • Experience in developing direct response concepts, direct mail & email marketing
  • Ability to multitask, adapt & prioritise under tight deadlines
  • Outstanding written & verbal communication skills
  • Excellent editing & proofreading skills
  • Superb organisational skills with meticulous attention to detail


Founded in 2012, Peloton is aglobal interactive fitness platformthat brings the energy & benefits of studio-style workouts to the convenience & comfort of home. We use technology & design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, & Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks & challenging the status quo by continuously innovating & improving. Our team is made up of passionate brand ambassadors, & we know that together, we go far.

Headquartered in New York City, with offices, warehouses & retail showrooms in the US, UK & Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, includingFast Company's Most Innovative Companies, CNBC's Disruptor 50,Crain's New York Business' Tech25 & Fast50, as well asTIME's Genius Companies. learn more about joining our team.

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