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Moda Operandi // luxury retailer for runway collections
 
Marketing, Full Time    Headquarters, New York City    Posted: Friday, October 23, 2020
 
   
 
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JOB DETAILS
 

Moda Operandi is looking for a Senior Manager, Growth to join our growth marketing team at our NY Headquarters. The Senior Manager responsible for driving revenue, retention & new customer acquisition for the company through paid media efforts & will be a critical part of the Paid Acquisition teams success & growth.  

They will have hands-on experience directly overseeing and/or managing digital channels (Search, Social, Display, Affiliate). This role will assist the Lead of Growth with progressing the strategic direction of the team & function. 

Responsibilities:

  • Drive new customer acquisition to Moda Operandi through paid media channels, including Search, Paid Social, Display, & Affiliates, constantly analyzing & managing ROAS, CAC & CPO
  • Effectively direct agencies to make the most informed & effective decisions in media management
  • Create & manage effective reporting needs to best inform team on daily, weekly & monthly channel performance
  • Develop monthly recaps of portfolio & channel performance as well as key strategic campaigns to best inform leadership & cross-functional teams on learnings & progress of teams efforts
  • Implement promotional planning, collaborating with other internal owners while addressing seasonal & performance needs
  • Partner with creative team to report on recent creative performance, ideate on new creative concepts & submit creative & asset requests
  • Support all technical integration needs such as ad operations, pixel implementations, GTM, GA, UTM tracking & other ad hoc needs / projections 
  • Partner with Lead to effectively manage monthly channel budgets, forecasts & performance planning
  • Partner with Lead to thoughtfully develop a testing roadmap including of creative/images, copy, landing pages, targeting, segmentation, while thoroughly documenting learnings in a useful & organized way
  • Test into emerging or new media channels to expand Modas audience & reach
  • Perform other ad hoc tasks required to support the overall Paid Acquisition team

Qualifications:

  • 4-6+ years digital advertising experience focusing on performance/direct response marketing; SEM experience a must 
  • Experience managing or overseeing critical channels such as Paid Social, Paid Search, Affiliate Marketing, Display or Direct Mail
  • Strong relationship management skills
  • Ability to manage competing priorities & superb organizational skills
  • Ability to effectively communicate with C-Suite & Executive leadership
  • Ability to oversee & manage multiple channel budgets & forecasting
  • Fluent in ad operations (ad servers, pixel management)
  • Ability to maintain a positive attitude in a fast-paced environment

About Moda Operandi 

Moda Operandi is an e-commerce platform transforming the way people discover & shop for designer fashion. Through its innovative mix of commerce & content, Moda allows women & men to shop for whats new & whats next in designer fashion from the worlds leading emerging designers & luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses & consumers to realize their personal style. Today, Modas platform carries more than 1,000 brands & designers across fashion, fine jewelry & home, ships to 125 countries, & has raised nearly $300M in funding from top-tier global investors.

 
 
 
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