Company Description|Job Description
BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.
Why join us?
BlaBlaCar is looking for an associate to join its Digital Marketing team. As such, you will play a key role in defining our 2019 global marketingvision. You will be joining a very skilled & motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind & an entrepreneurial spirit. You should be able to envision & plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.
You will be focusing on our biggest digital marketing channel,Search EngineAdvertising (SEA), directly contributing to:
the definition, execution & optimisation of BlaBlaCar's 2019 global marketing strategy
the exciting development of our automation program aiming at improving BlaBlaCar marketing campaign further by turing manual tasks into smarter automatic processes
the continuous analysis of marketing KPIs to measure performance, identify growth leversand new automation opportunities
the definition of countries' challenges & prios, working in close collaboration with the local marketing teams
the development of new scalable marketing projects
As part of the Digital Marketing team of BlaBlaCar, you will be trained to:
- build innovative & efficientdigital marketing strategies to drive business activity;
- manage complex projects requiring the coordination of stakeholders from different departments & countries;
- leverage data analysis to improve marketing performanceand time efficiency.
What you will need to be successful
At least 2 years of marketing experience (internship included)
Familiar with online marketing metrics (CPC, CPL etc…) & business models
Fluent in English (Other languages are appreciated)
Full proficiency in Excel
Extensive experience in managing Google Ads campaigns with high investment is a strong plus
Data manipulation skills (i.e. SQL, Tableau ...) are a strong plus
Experience with Google Analytics, Google Tag Manager, Bing & Yandex is a strong plus
A few practical details about the role:
Start: As soon as you are ready!
Contract: Long-term contract
Compensation: Competitive package based on experience
What is next?
If you are ready to join our exciting journey, please apply below without forgetting to upload your resume in English (PDF format). Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.
You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to complete an online test. If you pass the test, a video interview, several on-site interviews & a business case will follow.
All your information will be kept confidential.
BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.