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Cockroach Labs // open-source database software
Marketing, Full Time    New York City    Posted: Thursday, February 11, 2021
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Databases are the beating heart of every business in the world.

Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet that scales fast, survives anything, & thrives anywhere. We created CockroachDB to unshackle teams from the constraints of their database. Join us on our mission to enable every developer to build world-changing applications!

The Marketing team is looking for an Associate Marketing Manager to help execute targeted campaigns & manage deliverables. As a part of the Demand Generation team, you will be a part of a dynamic group focused on driving awareness, adoption, & growth of our products. You will play a key role in tactical implementation of campaigns; managing the operational tasks, creating & optimizing ads. This role is focused on planning & executing campaigns to drive engagement with our target audience & to feed highly qualified leads to an ever-growing sales team.  We are looking for a candidate who is eager to learn, enjoys working across marketing tactics & channels, & is looking to build a lasting career in marketing.  

You Will

  • Support the demand generation team to execute & optimize campaigns
  • Manage content syndication campaigns; setting up ads, collaborate with external stakeholders, setting up nurture flows  
  • Assist in setting up & QAing email campaigns 
  • Manage day-to-day projects in our marketing tools, (lead list uploads, swag orders, Marketo campaigns) 
  • Support SEO activities; keyword research, canonicalization, reporting 
  • Support general data hygiene & analytics initiatives

You Have

  • 2-3 years of overall professional experience.
  • Prior experience in a Marketing role; preferably with paid advertising & email marketing.
  • Structured thinking, are well-organized, & have a high attention to detail.
  • An operations mindset & are process focused.
  • Experience with Marketo a plus.

The Expectations

In your first 30 days, you will learn about CockroachDB & our current demand generation efforts. We believe that it is necessary for you to build this foundation so you can successfully support a variety of marketing programs.  

After 3 months you will be fully integrated into the team, supporting many different marketing campaigns. You will run content syndication campaigns, manage deliverables & organize our internal documentation & reporting. You will manage day-to-day tasks across email, paid advertising & SEO channels. You will help our Marketing team execute campaigns faster & more efficiently which in return will result in greater revenue impact.

The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement & customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, & exploring the beautiful nature in New York State. 

Our Benefits

  • 100% health insurance coverage (for you & your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse & inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at

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