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Whistle Sports // network for millennial sports fans
New York, New York    Posted: Wednesday, December 23, 2020
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Team Whistle comprising Whistle, Tiny Horse, New Form & Vertical Networks is a global media company thats changing the sports & entertainment game. We create & distribute engaging content experiences for todays audiences, always playing in the positive & resonating with whats relatable. Our premium scripted, unscripted & interactive shows, podcasts, music & merchandise are available on the social, audio & streaming platforms that matter most. For brands, sports leagues & media companies, we help them activate & engage consumers across the content ecosystem.

Team Whistle is looking for a Channel Manager who will be responsible for the programming & management of a YouTube channel, while managing a wide range of departments within the project to maintain growth & active engagement.

The role focuses on:

  • General ownership & management of YouTube channel
    • Oversee & manage optimization of content across all platforms:
      • Uploading
      • banners/aesthetic of channel
      • Titling, cards & playlists
      • Thumbnail direction & optimization
      • Tags & hashtags
      • Metadata
      • Descriptions
      • URL links
      • Updating Community tab, playlists 
      • Managing Content ID
      • Monetization management (mid-rolls, etc.)
    • Community Management - Ensuring that there is a constant engagement with the comments section. Promoting conversation & quality engagement. Using the comments as a means of getting qualitative feedback to the wider team.
    • Production & Creative
      • Coordination with the production & creative teams
      • Developing new creative concepts
      • Providing content performance feedback & insight in terms of changes that can be made to improve existing series.
      • Providing creative notes/edits, recommending optimal length, platform specific tactics
      • Attending shoots (when applicable) to advise on content

The role supports existing team with:

  • Performance Tracking - Working with the analytics team to ensure that we are tracking the key performance metrics, sharing them with the client as well as the team, allowing for a continuous feedback loop that creates incremental areas of improvement in each element of the social channel.
  • Talent Management - Manage talent selection for all series & talent promo
  • Content Strategy - manage an overarching content strategy with goals & tactics
  • Programming Schedule - laying out a forward looking content calendar
  • Distribution Strategy - Develop & manage the execution of a social media strategy & ensuring voice/tone of posts is on brand

Key Skills:

  • Passion & knowledge of the gaming world
  • Fluency in the YouTube Playbook & related skills:
    • Best practices
    • Platform regulations
    • Visual guidelines
    • Optimization
    • AB testing
  • A thorough knowledge of major social media platforms & the top performing influencers on those platforms.
  • Good editorial judgement in terms of understanding what are the kinds of stories on social media which resonate with young audiences.
  • Creative development chops where you can come up with original & fresh concepts.
  • Organizational skills that allow you to work effectively across different platforms & being able to juggle both reacting to immediate trends on social as well as planning a structured output calendar.
  • Leadership & communication skills where you are able to clearly communicate your strategy & needs across all key stakeholders & team members.
  • Having an analytical mind set where you are comfortable looking at data as a means of developing your creative & channel strategies.
  • Able to use all Google tools, ranging from Slides through to YouTube analytics.


  • 2 years experience developing & implementing social media strategies on behalf of major brands or key influencers.
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