FabFitFun is looking for a CRM Specialist to help develop, manage, & optimize our email, push, & SMS campaigns. The CRM Specialist will help drive the strategy & execution of CRM to onboard, retain, build loyalty, & increase lifetime value by engaging customers with personalized, targeted, & relevant marketing at every stage. The ideal candidate has experience in email marketing, mobile push, SMS, automations & analytics. Additionally, this position requires strong project management, analytical skills, & the ability to work in a fast-paced environment.

Location: FabFitFun is based in the Greater Los Angeles area in West Hollywood,CA. This role will be expected to work in a hybrid environment & will not be eligible for remote.

What Youll Do: 

• Execute SMS, Email, & Push Notification campaigns (blast & automations) using the Braze platform.
• Own your area of expertise & meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, & using personalized dynamic content.
• Request creative assets & collaborate with the Creative team to ensure timely delivery.
• Collaborate with multiple cross-functional partners (Creative, Product, Merch, Data, etc.) to meet company goals. 
• Pull campaign-level reporting to evaluate the overall performance of communications & A/B tests.
• Analyze campaign performance data to drive optimization decisions.
• Support the ongoing maintenance/operations of our marketing technology tools & help launch & integrate new communication channels into our marketing strategies 
• Implement churn mitigation strategies
• Execute member reactivation funnels

What You'll Bring: 

• 2+ years experience working directly in email marketing (B2C/subscription-based preferred) 
• Confidence in developing & executing lifecycle marketing strategies & communications for e-commerce 
• Experience with creating & maintaining automated workflows 
• Experience with developing & executing A/B tests 
• Experience with creating complex segmentation for multiple audiences 
• Experience working with Braze or a comparable email marketing platform 
• Strong copywriting/copy editing skills
• HTML experience 
• Exceptional execution & organizational skills
• Detail-oriented, a multi-tasker, loves adhering to deadlines.
• Bachelor's degree in Marketing or Communications

The expected hourly rate for this position is $35.00/hr - $38.00/hr. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision & other perks & benefits. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision & other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, & education / certifications. If we extend an offer for employment, we will consider all individual qualifications.