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Critical Mass // digital experience design agency
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As a Marketing Science Lead your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to stakeholders. You have in-depth experience working with digital analytics & MarTech platforms, using them to build better, personalized customer experiences.

Youre an expert at architecting & implementing cross-channel analytics solutions to enable the measurement of connected experiences. You have a strong comprehension of technical integrations & data structures used to support digital properties & stay on top of industry changes to keep your knowledge sharp.

Gaining leadership experience by managing & developing the skills of a passionate team of Analytics is something youre looking for. And youre ready to expose your team to all sub-disciplinesbecause you believe its crucial to cultivate their expertise for both team development & client needs.

You will:

  • Partner with cross-functional teams to expand MarTech capabilities & deliver relevant, personalized experiences for customers across all channels.
  • Design & lead the implementation of cross-channel measurement, to improve single view of customer data.
  • Think strategically about how data, technology, & content can be used to deliver smarter experiences & stronger business outcomes.
  • Possess very strong interpersonal & team-building skills, with the ability to foster a cohesive & effective work environment.
  • Work closely with the global Marketing Science organization as well as Technology, Strategy, Creative, & Client Service Teams to apply best practices across Critical Mass.

You have:

  • Expert knowledge implementing analytics tracking & architecting solutions for website & cross-channel measurement.
  • Experience with web analytic tools (e.g.: Google & Adobe Analytics) & with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.).
  • Strong comprehension of technical integrations & data structures used to support digital properties.
  • Excellent communication & presentation skills to a variety of audiences, including creative, tech, media, project management, account, & client teams.
  • An understanding that each project & problem requires a fresh approach.
  • In-depth knowledge of current issues & trends within the online marketing industry with an emphasis on emerging web & MarTech platforms.

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