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Peloton // connected indoor fitness cycles
New York City    Posted: Wednesday, August 26, 2020
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Peloton is looking for a passionate & talented Manager of Digital Activation, Programmatic to join its media team.  You will be responsible for driving performance & executions across Programmatic channels & have a deep executional cross-channel understanding of the paid media & ad tech landscape.  You will also have a deep understanding of the programmatic landscape, including digital trends, data privacy regulations, & comfort operating in multiple ad tech platforms.


  • Full ownership of planning & execution of Pelotons Programmatic activity spanning seasonal/evergreen campaigns & key initiatives including: 
    • Strategy 
    • Forecasting 
    • Budget management & pacing
    • Ongoing optimization 
    • Weekly reporting including creation & maintenance of dashboards 
    • Testing calendars 
    • Relationship management with publishers
    • Premium inventory/deal negotiation & management
    • Close collaboration with AdOps
  • In house activation of Programmatic media including optimization & budget management, testing & experiment design.
  • Audience planning, campaign management & optimization, measurement planning & data application
  • Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
  • Manage campaign budgets & advise on recommended campaign optimization.
  • Critically evaluate data sources, inventory & media platforms to create a competitive advantage
  • Working with internal & external creative agencies to coordinate channel specific creative.


  • 4+ years of digital media management
  • Extensive experience using DSPs & ad serving platforms including (DBM, TheTradeDesk, VerizonMedia/Oath, DCM)
  • Knowledge of ad tech landscape including areas such as viewability & verification, brand safety, audience management/DMPs, multi-touch attribution.
  • Knowledge of advertising channels across audio, OOH, Display (desktop, mobile), Digital Video, various buying methodologies (CPM, CPC, CPA) & inventory types (open exchange, programmatic guaranteed, PMP etc).
  • Hands-on experience managing campaigns in-platform with a focus on acquisition.
  • Experience with working with creative teams to influence content to deliver meaningful business outcomes.
  • Experience with creative testing (incl. DCO), A/B & multivariate testing, optimizing landing pages & user funnels 
  • Excellent analytical, data driven strategy & project management skills.
  • Experience with ad serving solutions, tag management & operations a plus
  • Programmatic experience at agency trade desks or brands with in-house programmatic capabilities preferred.


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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