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Peloton // connected indoor fitness cycles
 
Marketing, Full Time    New York City, USA    Posted: Monday, June 13, 2022
 
   
 
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JOB DETAILS
 

ABOUT THE ROLE

Are you a natural storyteller & builder of brands - passionate about Pelotons mission, & excited to bring it to new audiences? Peloton Commercial will be a critical driver of growth for the company over the next few years, as we bring the magic of the Peloton experience to members across the hospitality, residential, education, community wellness & commercial fitness verticals. Peloton is on the hunt for a Marketing Manager to design, develop & implement a sales enablement & content strategy for Pelotons Commercial business, engaging members with relevant, differentiated & measurable content across their entire lifecycle. This is a unique opportunity to translate the Peloton brand & bring it to life in a way thats relevant & compelling for business buyers. The ideal candidate will have B2B or B2C content strategy and/or content marketing experience & be excited about the opportunity to build the Peloton brand from the ground up in the commercial space.

YOUR DAILY IMPACT AT PELOTON

  • Collaborate with the Editorial team to develop a multichannel B2B content strategy (across paid, earned & owned, including social) for all priority segments
  • Own the Commercial editorial calendar & collaborate with the editorial, copy & channel teams to develop, distribute & measure performance of content.
  • Own annual & quarterly comms planning framework for the Commercial brand
  •  Collaborate with new business & sales teams to articulate the Peloton Commercial value proposition & bring it to life through impactful sales materials, including pitch decks, one pagers, landing pages & sales training materials.
  • Coordinate with consumer marketing teams to source inputs for commercial content (e.g., Member stories) & find opportunities to distribute Commercial content through consumer channels as applicable (e.g., social, web)
  • Develop thought leadership strategy & commission pieces that establish Peloton Commercial as a thought leader in priority verticals (hospitality, residential real estate)
  • Advise on localization efforts of sales enablement & content in global regions/languages
  • Coordinate with global teams in EMEA region to ensure content is relevant/adaptable to global markets
  • Support broader go-to-market activities of the Peloton Commercial Marketing team, including product launches, vertical campaigns, & pilot programs

YOU BRING TO PELOTON

  • 4+ years of experience in marketing ideally with a focus on content strategy or content marketing in a B2B and/or B2C environment
  • Hospitality, real estate, fitness or customer-experience driven industry focus is ideal but not required
  • Experience leading marketing efforts from strategy development to in-market execution
  • Demonstrated ability to succeed in a highly cross-functional environment & influence key partners & leaders to get work done quickly
  • Ability to create, adapt, & formalize complex processes in simple ways
  • Willingness to grow skills across B2B, B2C & B2B2C
  • Excellent written & verbal communication skills
  • Thrive in a fast-paced environment where flexibility & adaptability are key
  • Culture-contributor with a desire to build a strong team

#LI-GM2

ABOUT PELOTON:

Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
 
 
 
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