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Litify // software platform for law firms
 
Marketing, Full Time    Brooklyn    Posted: Friday, February 14, 2020
 
   
 
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JOB DETAILS
 

Litify is looking for a marketing leader to join our fast growth, high energy SaaS Business.

Needed are skills that span the marketing spectrum; you will be developing, owning, managing, & overseeing various marketing strategies & be a key driver in the analysis & planning to create the right go-to-market initiatives to enable rapid market expansion. The overall responsibility is to generate leads, pipeline & demos for Litify products at scale with solid ROI & minimal CPA. You will establish & support brand guidelines & shape a business that is currently growing at 100% YOY.


You will be:

  • Working closely with Salesforce.com, our principal technology partner on which Litify is built, to create specific GTM strategies
  • Responsible for all marketing operations as well as the leadership & accountability for all marketing functions
  • Responsible for achieving all marketing pipeline targets
  • Defining the messaging & positioning of the Litify solution
  • Responsible for Digital Marketing efforts including SEO, Website management, content creation
  • Developing & executing customer-driven, locally oriented marketing strategies & programs that will increase customer demand & sales
  • Organizing & implementing marketing events (conferences, seminars) & product launch
  • Representing Litify at international & corporate levels & act as the key spokesperson at industry executive events, to the media, to industry analysts, partners, customers, & other key audiences for company positioning & messaging
  • Conducting primary & secondary market research & advise country stakeholders on sales & marketing strategies
  • Designing & launching high-impact marketing & sales training programs, including Sales & customized solution presentations & collateral to enhance sales effectiveness
  • Producing quarterly reports on market & industry for management team

Were looking for:

  • A bachelors degree, preferably in marketing or business
  • 5+ years of experience in a marketing role of similar capacity in a tech company, preferably a SaaS start-up or in the legal vertical
  • Strong knowledge of marketing ecosystem, including but not limited to content, social, event, & product marketing
  • Ability to strategically create & deliver end-to-end marketing programs for the business
  • Ability to project manage & execute marketing campaigns & track performance & ROI
  • Exceptional written & verbal communication skills, with experience developing articulate & concise content
  • Ability to deal with ambiguous problems & build workable & scalable solutions
  • Ability to operate in a high-energy, fast-paced environment with a high degree of organization & ability to manage multiple, competing priorities simultaneously

Nice-to-have:

  • Familiarity with tools such as salesforce.com CRM & Pardot
  • Knowledge of the legal industry
  • Working knowledge of Photoshop & other design tools
  • Working knowledge of HTML & similar web & digital tools

Why Litify?

Litify is led by an experienced executive team, including one of the worlds most influential & successful lawyers, well-known VCs, & software visionaries. Litify will transform law firms into high performing businesses & will radically improve how legal services are delivered - connecting the firm & the client with newer more efficient apps. Litify will use artificial intelligence to predict the outcome of legal matters, changing the economy of law. Litify.com will become a household consumer name for getting legal assistance & make legal advice dramatically more accessible to the people.

 
 
 
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