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Tripadvisor // enabling travelers to plan & book trips
 
Media, Full Time    Paris, France    Posted: Wednesday, September 01, 2021
 
   
 
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JOB DETAILS
 

TheFork, a TripAdvisor Company is the leading online restaurants reservation platform in Europe, Australia & Latin America, present in 22+ countries around the globe. 

TheFork connects restaurants & diners.

Through TheFork (website & application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type & average price), consult user reviews, check real-time availability & instantly book online.From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations & ultimately improve service & revenues. 

TheFork team aims to inspire & enable people to confidently discover, experience & share food. We operate under a shared set of values that define how we do business & how we interact with our colleagues, our partners, our customers & our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

Within the Central Marketing team, the Acquisition & Media department is in charge of growing TheForks user base & increasing the engagement of existing users through all digital channels (SEA, Paid Social, App campaigns, etc.) for all TheFork geographies.  In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand), & (iii) key partners (Google, Facebook, agencies)

Reporting to the Head of Acquisition & Media, you will define & lead the acquisition action plan. You will liaise with every local marketing teams & agencies  to define the relevant actions & monitor the performances (bookings, new customers, ROAS).

What you will do:

Manage paid acquisition campaigns:

  • Setup & lead globally the paid media campaigns: defining the budget & monitoring the results with relevant KPIs
  • Create & operate paid acquisition campaigns (FB/IG Ads, RTB, etc.): creatives coordination, audiences definition, bidding monitoring, day-to-day optimizations
  • Coordinate the agency & the internal teams in term of creatives, tracking, results
  • Define test & learn strategy (new formats, new channels, new targetings) to identify new opportunities of growth 
  • Act as the main point of contact for all your markets under your scope.
  • Participate in the integration & the launch of new markets for TheFork.

Monitor, report, analyze & optimize:

  • Consolidate & monitor the performances
  • Communicate results & optimizations internally, especially with local marketing teams
  • Make ad hoc analysis & recommendations to improve performances
  • Manage the monthly budget for your markets & make strategic budget allocation recommendations

Transversal project management:

  • Work on transversal acquisition projects: attribution model, dashboards optimization, tracking, audience strategy
  • Build synergies & coordinate actions with other teams (SEM, CRM, Restaurant Offer, Data & Product teams...)
  • Work with the Brand teams & designers to develop best-in-class creatives.

Who you are:

  • 6+ years of experience in digital marketing / online media 
  • Expert of digital marketing channels (especially Social Paid Media) & associated fields like attribution model, analytics tools, audience strategies 
  • First experience in a BtoC App environment would be a plus
  • Analytics & performance-oriented
  • Very good knowledge of Excel
  • Teamwork oriented, startup-minded, with strong food & web sensitivity
  • Thrives in a collaborative international environment
  • Humble & positive mindset, eager to learn
  • Impeccable English speaking & writing skills

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