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Critical Mass // digital experience design agency
Media, Full Time    New York City    Posted: Tuesday, March 10, 2020
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As a Copywriter, you are a storyteller who loves to collaborate with creatives & strategists to bring a digital voice to life. Youve got the basics of site copy, banner ads, direct e-mails, interactive scripts, & other online marketing. Copy is your comfort-zone, but youve got a well-rounded knowledge of the broader industrysocial media, usability, online marketing, & traditional advertising. Grasping communication challenges & devising imaginative solutions that are both brilliant & on-brand is what you do.

You will:

  • Collaborate with creative team members to determine the conceptual & copy direction.
  • Participate in strategic brainstorming, campaign development, creative brief development & creative execution of campaigns.
  • Interact with project teams to understand business objectives & audience demographics.
  • Translate creative direction & copy points from creative briefs into engaging & effective copy concepts.
  • Maintain high standards of copywriting & exercise quality control.
  • Work on multiple projects simultaneously.

You have:

  • 2+ years experience as a copywriter in an agency environmentincluding experience with interactive media & direct marketing.
  • A keen enthusiasm for & demonstrable understanding of Web trends & technologies.
  • Exceptional writing skills, including the ability to write in a range of voices & styles for varied projects with diverse audiences.
  • An ability to work on multiple projects simultaneously & effectively juggle diverse writing demands.
  • Demonstrated communication skills & a meticulous eye for detail.

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