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VICE // original reporting & documentaries
HQ, Brooklyn    Posted: Saturday, September 07, 2019
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This role will focus on overseeing all frontline publishing groups that drive interactions with our audiences across platforms, agnostic of content-type, capitalizing on VICEs unique competitive advantages to reach millions.

  • Extract the greatest cross-platform distribution value for every piece of content produced by VICE, agnostic of text & video.

  • Create a unified, promotional apparatus across LOBs (Digital, News, & VICELAND) & platforms to ensure that every piece of content we produce reaches its full potential or most loyal fans.

  • Scale & build workflows & processes that:

    • ensure that trending older content can be repromoted when output is low

    • make it faster for publishers to find content (videos, images, posts) & publish it to social platforms

    • focus social publishers on the right key-metrics that look at holistic growth on-platform (i.e., video & text in concert)

  • Closely collaborate with strategy & ops group to implement tactics & tests that find new areas for growth, developing & implementing audience acquisition tactics, ensuring best in class platform activation across all of VICEs audience touchpoints in North America

  • Collaborate with embedded analytics groups to ensure that standard reporting & focused key metrics are central to publishing processes (e.g., performance percentiles) that guarantee that publishers & creatives can ruthlessly follow up on their successes.

  • Work with strategy & operations groups to Identify opportunities for adoption of emerging formats & platforms, & execute key audience growth strategy for text & video.

  • Build processes & teams that can embed with text & video editorial groups to provide insights & strategy to leadership, ensuring effective alignment between editorial focus, audience behaviors, & platform optimizations

  • Collaborate with any performance marketing functions to ensure that any performance marketing supports our best content & audience opportunities.

  • Guide & implement new initiatives with platform & audience strategy teams, that will help lead referral growth strategies across initiatives like aggregators, SEM, & emerging platforms.

  • Collaborate with video strategy lead on the creation of programming strategies optimized for maximum audience growth & retention

  • Develop & implement tests, & evaluate new technologies & content strategies across platforms to quickly assess & develop a POV on how VICE should exist across platform audiences.


Equal Employment Opportunities: VICE is proud to be an equal opportunity employer that strives to create & maintain a workplace that celebrates inclusion & diversity.At VICE, we understand that inclusion & diversity is a major benefit to our employees, our readers & viewers, & our company culture.We treat all applicants & employees fairly without regard to age, alienage or citizenship status, color, disability, gender, gender identity & expression, marital status & partnership status, national origin, pregnancy, race, religion/creed, sexual orientation, arrest or conviction record, caregiver status, credit history, unemployment status, salary history, status as a victim of domestic violence, stalking & sex offenses, status as a veteran or active military service member, or any other characteristic protected by applicable law.

VICE requires that all employees have proper authorization to work in the U.S.Should an applicant require employment sponsorship, VICE will determine, in its sole discretion, whether such sponsorship will be provided.

*Qualified candidates must be able to perform the essential functions of this position satisfactorily, with or without a reasonable accommodation.The requirements & essential functions described above are not an exhaustive list & instead are meant to describe the general nature & level of work required of the job.VICE reserves the right to modify the essential functions of this position where a legitimate business exists.

To all recruitment agencies:Unless otherwise indicated, VICE does not accept agency resumes & is not responsible for any fees or expenses related to such unsolicited resumes.

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