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General Assembly // accelerated learning programs & education
Sales, Full Time    New York City    Posted: Friday, January 15, 2021
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Who We Are

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in todays most in-demand skills. As featured in The Economist, Wired, & The New York Times, GA offers training in web development, data, design, business, & more, both online & at campuses around the world. Our global professional community boasts 40,000 alumni & counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent & spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloittes Technology Fast 500, & Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Team & Function Overview:

General Assembly (GA)'s Enterprise (B2B) sales team has established a new Strategic Business Development & Innovation team dedicated to growing GA's global business through thought leadership, events, & driving qualified first sales interaction meetings with executive buyers (CMOs, CDOs, CTOs, CPOs, CHROs etc.).  This role will serve the integral purpose of supporting GA's Account Directors in executing GA's largest enterprise deals from initial contact through partnership expansion. With GA's recent acquisition by The Adecco Group, B2B sales are a top strategic priority for GA, & the members of this team will be significant players in driving the overall success of the GA Enterprise team against quarterly & annual goals.  


Top Funnel Activity

    • Research & identify potential GA buyers across CORE Enterprise accounts
    • Reach out to VP+ executive buyer personas through email, phone, & social media in order to qualify sales opportunities for the wider Enterprise team
    • Assist in the development & ever-evolving team prospecting strategy
    • Create thoughtful content across all channels & continuously test & learn
    • Provide potential buyers with an articulate understanding of GAs mission as well as the products & services GA can provide against their strategic business & talent goals
    • Manage & maintain a deep pipeline of potential buyers with the goal of securing FSIs (first sales interactions)

Sales Support

    • Liaise between top of funnel prospects by facilitating calls and/or meetings, & strategically partnering with the sales team on target clients
    • Ensure that all handoffs to the sales team are smooth & exceed customer expectations
    • Help navigate through complex sales through call prep, & targeted follow up


  • Strong written & verbal communication skills
  • Fully proficient in a Mac & Google environment, Google Suite and/or Microsoft Office
  • Experience writing emails & utilizing social media
  • Demonstrate the ability to quickly build rapport both internally & externally
  • Ability to seek, structure, & synthesize large amounts of qualitative & quantitative information to solve problems
  • 1+ years of experience in sales or other related fields
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