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Deliveroo // restaurant food delivery
London    Posted: Wednesday, September 22, 2021
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Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome, right? But behind the scenes is the real story. This story is one of high growth, huge challenges & an enormous opportunity ahead of us. It began with our founder Will, arriving in London & finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 8 years & we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines & restaurants, turning cooking from a chore to a choice, & giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants & consumers. We operate one of the most complex three sided marketplaces in the world & we do this in real time. Millions of customers & thousands of restaurants & riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And were just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at 7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking & travel to retail & communications - its clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FTs list of Europes fastest growing 1000 companies in 2018, & we were the first company ever to win Deloittes UK Top 50 two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The Role

An inspirational & highly collaborative creative leader, this person will be responsible for leading the creative thinking in Deliveroos internal Creative Studio. The ideal candidate is an experienced creative leader who will be comfortable in a fast-paced environment & will be integral in developing the Global creative voice of our Studio. Your main responsibility will be to make our customers (riders, restaurants & consumers) consider Deliveroo, & ultimately to love our brand. You will report directly into the Global Creative Director. 


On a day-to-day basis you will be overseeing, from a creative perspective, all of the briefs that come into our Studio from our departments & from our local markets. You will identify briefs that can be elevated by some upfront creative positioning & work with the copywriting & strategic teams to seek out these opportunities & elevate the work. These briefs can be anything from storyboarding a social video to developing the script for a radio spot, to defining the creative direction for a photo shoot. Whilst you will have the support & guidance of the Global Creative Director you will be the Lead Creative in the studio & will be expected to fully own that voice for the team. 

Our future

This is a very exciting & unique time to join Deliveroo as a Creative Lead. We are rolling out a new brand platform across the business which means you will have a significant impact on how that gets translated across the company. The Studio is also going through a period of growth & this role will be integral in supporting that growth & elevating the work. 


  • You will have creative oversight of all design, mass communications, performance / PMM & content coming out of the Studio, & making sure this ladders up to Deliveroos brand platform, Food. We get it.  
  • Responsible for monitoring & supporting the continued roll out of the team vision.
  • Be a creative force, working closely with our agencies around the world & local market teams, to drive forward creative output from the studio.
  • Work with the Global Creative Director & management team to shape the creative brand voice for Deliveroo in line with the new platform. 
  • Approve creative briefs, contributing where necessary. Ensure that all briefs ladder up to the wider strategic approach of Deliveroo. 
  • Offer strategic & creative recommendations as required.
  • Ensure briefs are fully understood within the Studio & spot when they can be elevated by upfront creative & strategic input. 
  • Empower & equip the team with the insight, knowledge & creative direction they need to produce work that responds accurately to brief & speaks to the overarching creative strategy.
  • Act as brand guardian, ensuring brand consistency across all deliverables. 
  • Continue to evolve & push our global creative platform. 
  • Supervise & approve all output from the studio - ensure that all work delivered is of the highest standard & presented appropriately.
  • Proactive in pushing forward creative discussions, briefs & opportunities with the senior creative team, driving & encouraging creative collaboration.
  • Be a team motivator - excite the team about the potential of each brief & champion the impact & importance of strong creative.
  • Own & drive the potential of the Studio to become a force for creativity across the business, spearheading creative & strategic conversations with our creative partners, helping to shape & drive their approach.
  • Ultimately, to be a positive champion for powerful storytelling & insight-led creativity in everything we do. Excite the company about the creative possibilities of our story.
  • Help to foster the best environment for the Studio to do the work of their careers.

About you

  • You have 7+ years of relevant experience in creative ideation & concepting
  • You are a creative change agent who leads through vision, & by example. 
  • You have accelerated brands in the tech or food space, ideally both.
  • You have run creative teams at leading agencies or in-house at brands.
  • You are deeply strategic in the way that you approach creative. 
  • You bring exciting thinking that gets people talking, but you never lose sight of the importance of strategy.  
  • You have experience creating ATL, BTL & cross-platform campaigns. 
  • You have great storytelling skills, enabling you to build & present creative decks with clear, compelling narratives.
  • You are comfortable with fast-changing organisations & ambiguity - you thrive off the opportunity, & are resilient to change. 
  • You will be confident in planning & supporting the team to execute fast turnaround content for social & digital channels.
  • You are a driven self-starter with excellent interpersonal, communication, & critical thinking skills.
  • You know when to push, but you also know when to be flexible.
  • People & culture above everything. 
  • You are audience & customer obsessed!

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, were always looking for new ideas & were very transparent about the decisions we make & why we make them.

There are so many questions we need to answer & plenty more we havent even encountered. How do data & technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - & there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth & personal impact is enormous.

Benefits & Diversity

At Deliveroo we know that people are the heart of the business & we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away & relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners & because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed & able to share in the companys success.

We believe a great workplace is one that represents the world we live in & how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food & a desire to be part of one of the fastest growing start-ups around.

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