The Paid Search Strategist is responsible for managing the creation, execution & optimization of Paid Search accounts, holistically integrating SEO, & acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization & setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships & is regarded by the client as an expert in Paid Search operations & is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing & Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regards to Paid Search goals, communication of those goals & education of future priorities & opportunities.

You Have:

• Adds a Paid Search perspective to the strategic & tactical direction for assigned clients.
• Develops & delivers organic growth within accounts.
• Delivers reporting & analysis for assigned clients & campaigns.
• Creates bid strategy & budgeting rules of engagement for Paid Search.
• Implements optimizations to make sure client goals are met.
• Creates new campaigns, ad groups, ads to help improve Paid Search performance.
• Fosters relationships with the Search & Media experts across the company.
• Primary contact for Paid Search technology questions & metrics for assigned clients.
• Defines & implements best practices for Paid Search.
• Works with SEO Managers & Search Directors to holistically plan SEM daily, monthly, quarterly & yearly.
• Financial management of search engine relationships.

You Will:

• Have 3+ years in the Search Marketing space.
• Demonstrate a sound understating of Paid Search.
• Knowledge of syndicated research tools such as Hitwise, Adgooroo, ComScore & WordTracker a plus.
• Familiarity with third party Search technology Kenshoo, Marin, Omniture Search Center & Site Catalyst, etc - is a plus.
• Strong verbal & written communication skills.
• Ability to work in a constantly evolving industry.
• Capability to recommend new strategies, tactics, & track trends in Search & apply them to assigned clients or vertical. 
• Strong presentation development & delivery skills are a plus.