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Critical Mass // digital experience design agency
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The Paid Search Strategist is responsible for managing the creation, execution & optimization of Paid Search accounts, holistically integrating SEO, & acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization & setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships & is regarded by the client as an expert in Paid Search operations & is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing & Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regards to Paid Search goals, communication of those goals & education of future priorities & opportunities.

You Have:

  • Adds a Paid Search perspective to the strategic & tactical direction for assigned clients.
  • Develops & delivers organic growth within accounts.
  • Delivers reporting & analysis for assigned clients & campaigns.
  • Creates bid strategy & budgeting rules of engagement for Paid Search.
  • Implements optimizations to make sure client goals are met.
  • Creates new campaigns, ad groups, ads to help improve Paid Search performance.
  • Fosters relationships with the Search & Media experts across the company.
  • Primary contact for Paid Search technology questions & metrics for assigned clients.
  • Defines & implements best practices for Paid Search.
  • Works with SEO Managers & Search Directors to holistically plan SEM daily, monthly, quarterly & yearly.
  • Financial management of search engine relationships.

You Will:

  • Have 3+ years in the Search Marketing space.
  • Demonstrate a sound understating of Paid Search.
  • Knowledge of syndicated research tools such as Hitwise, Adgooroo, ComScore & WordTracker a plus.
  • Familiarity with third party Search technology Kenshoo, Marin, Omniture Search Center & Site Catalyst, etc - is a plus.
  • Strong verbal & written communication skills.
  • Ability to work in a constantly evolving industry.
  • Capability to recommend new strategies, tactics, & track trends in Search & apply them to assigned clients or vertical. 
  • Strong presentation development & delivery skills are a plus.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

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