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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    New York City    Posted: Thursday, December 02, 2021
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at

What we do in SEM: 

We are a world class SEM team that focuses on managing large scale marketing campaigns across all areas of travel, worldwide. Our team focuses on how we test, learn, & optimize at scale. This role will be focused on working with engineering, other analysts, & data science to drive incremental profit, lead continuous experimentation, & achieve operational excellence in our SEM programs.


What youll do:

This is your chance to join an iconic travel brand, working as part of our hugely successful Search Engine Marketing team. You will be an active member of an industry leading cross disciplinary team of engineers, data scientists & analysts operating one of the worlds large paid search programs. We have a very data driven approach to SEM with the aim to automate wherever possible. Our company ethos is speed wins & innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy search marketing professional to step up to the next level in their career. 

  • Manage large multinational marketing campaigns

  • Identifying SEM growth opportunities

  • Analyze marketing data to identify actionable insights

  • Work collaboratively with data scientists & engineers to improve tools & processes

  • Improve & optimize our landing pages to maximize conversion

  • Stay abreast of the latest developments in SEM

  • Design & analyze tests

  • Write compelling adverts


What we are looking for:

  • Knowledge in Search Engine Marketing platforms. Including Google AdWords, Bing Ads among others

  • Excellent data analysis skills

  • Innovate & show thought leadership in SEM

  • Be a problem solver able to analyze large amounts of data & produce actionable insight

  • Results driven work to & be motivated by revenue targets

  • Highly organized & a self-starter

  • Enjoy working alongside engineers to develop solutions to business problems

  • Strong communication skills both verbally & in presenting data

  • Subject matter expertise in Search Engine Marketing platforms

  • Experience working on SEM at scale ideally multiple accounts & a global reach

  • Experience in running & interpreting tests for example ad testing, A/B or multi-variates

  • Degree in one of the following - economics, statistics, computer science.

  • High level of proficiency in Microsoft Excel

  • Preferred to have prior knowledge of SQL

  • Advantageous to have exposure to a programming language


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