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ClassPass
fitness subscription service
 
Marketing, Full Time    New York    Posted: Tuesday, May 14, 2019
 
   
 
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JOB DETAILS
 

Description

Were looking for a highly-motivated & analytical marketer to own mobile app marketing at ClassPass. The Mobile Marketing Manager will be responsible for driving & evolving our mobile growth strategy, & will work closely with product/engineering, business intelligence, & other channel owners to target & acquire new members via our best-in-class mobile app (60k five-star reviews & counting)!

Responsibilities

  • Drive app installs & new members while balancing LTV:CAC
  • Manage push notifications & other mobile-centric messaging to drive engagement
  • Evolve our mobile measurement capabilities & continually re-evaluate mobile KPIs
  • Deliver comprehensive reports on mobile app performance, from top-of-funnel ad performance to in-app engagement (including actionable insights for the product team)

Qualifications

  • 2-5 years experience in growth/performance marketing, with at least 1 year focused on mobile
  • Hands-on experience with one or more of these platforms/tactics: Apple Search Ads, Universal App Campaigns, App Store Optimization
  • Intermediate-to-advanced at Excel; skills with SQL & Adjust (or other MMPs) a bonus
  • Equally comfortable making in-the-weeds campaign adjustments & presenting polished findings to C-level executives

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 
 
 
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