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Zola // wedding registry for the modern couple
 
Marketing, Full Time    New York    Posted: Wednesday, June 12, 2019
 
   
 
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JOB DETAILS
 

The CRM & Email Marketing Manageris responsible for driving Zolas expanding CRM efforts & optimizing all owned channel communications. This key role is focused on driving new & existing customer engagement while ensuring flawless execution. They will lead audience segmentation efforts, new channel expansion, testing ideation, implementation, reporting, & optimization as well manage projects from concept to fruition.

RESPONSIBILITIES

  • Develop & execute owned channel marketing strategies & communications in promotional, transactional, lifecycle, triggered & rewards-focused campaigns to drive growth
  • Own the calendar across multiple channels, making sure to put the right content in front of the right person at the right time
  • Manage vendors, day-to-day as well as onboarding & contract negotiations & renewals
  • Act as key point of contact for counterparts such as Tech & Growth teams to onboard new vendors, ensure key functionality & variables needed for targeting are available.
  • Own weekly channel KPI's (e.g. open rates, CTO, clicks, adds, etc.) & continue to improve channel effectiveness
  • Manage subscriber list growth & health
  • Zola lead for all Promotion/offers, Referral program
  • Support all aspects of daily production (email, push, marketing modules, direct mail, etc.):
    • Creation, scheduling, & approval
    • Quality assurance/flawless execution to ensure that creative, copy, & links are correct
    • Own & continuously optimize audience selection
  • Collaborate with internal & external partners to develop processes to streamline operations
  • Write creative briefs for marketing emails & manage copy, creative, & HTML coding process
  • Stay informed with best in class retention practices, including 1:1 personalization, triggers, email deliverability, send frequency, subject line best practices & best-in-class creative approaches
  • Provide support as needed for all CRM initiatives

QUALIFICATIONS

This role requires a demonstrated record of flawless execution, good analytical rigor, & creative problem-solving skills. The ideal candidate will have experience in managing customer communications (email ideal) & demonstrate a true passion for innovation in this area.

SPECIFIC SKILLS

  • Solid understanding of key performance metrics & the ability to recognize how they might impact the business (e.g. unique open rate, unique click rate, click-to-open rate, swipe, etc.)
  • Experience working with Sailthru or a top-tier ESP
  • Knowledge/background of email marketing & inbox deliverability best practices
  • Working knowledge of HTML
  • Proficiency in Excel (including creating Pivot Tables/formulas), Word, & PowerPoint
  • Strong verbal & writing skills
  • Excellent time & project management with exceptional attention to detail
  • Desire & demonstrated ability to handle multiple projects simultaneously & meet tight deadlines
  • Self-motivated & energetic individual with a high level of initiative & thrives working a fast-paced, challenging digital environment

ADDITIONAL REQUIREMENTS

  • 3+ years of direct experience managing email marketing campaigns with a proven track record of meeting/exceeding performance goals
  • Minimum Bachelors degree (advanced degree a plus)

Please address all cover letters to Kathleen DeTurris on our talent team. Any applications without a cover letter will be incomplete & therefore not considered.

ABOUT ZOLA

Zola is the fastest growing wedding company in the country. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology. All in the service of love.

Headquartered in New York City, our team brings deep experience working on beautiful, award-winning e-commerce sites & mobile apps in past roles at Gilt Groupe, Yahoo, Amazon, J.Crew, Rent The Runway, Goldman Sachs, among many others. In 2017 the Wall Street Journal named Zola a top 25 Tech Company to Watch, & Forbes named Zola a Next Billion-Dollar Startup.

 
 
 
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