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Harrys // DTC brand for shaving products
New York City    Posted: Thursday, September 16, 2021
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About the Brand

Harrys is a digital native brand & a pioneer to build a successful DTC business. Overtime we scaled into a disruptive omnichannel brand by creating things people like more. After taking on shave in 2013, Harrys has expanded successfully to new categories such as Body Wash & Hair Style, becoming a personal care partner for our guys. As we expand our distribution in retail, we believe consumers will choose to shop on & buy our products online because its the most delightful, personalized, & convenient way to buy our products. At Harrys, we consider the DTC experience as a greenfield to find the most compelling business built on solving our customers biggest problems. 

About the Role

The Head of DTC leads the strategic vision, customer experience, roadmap, & business of in the USA. We are looking for a customer-centric tenured DTC leader that develops an inspiring strategic vision for our DTC business, & translates it to a roadmap that helps us create a best-in-class end-to-end experience.

The H Head of DTC will report into the Harrys GM, & form part of the H Brand Team as well as part of the executive team for the total company. You will lead the teams responsible for, including Digital Product Management & Engagement, UX Design, Growth Marketing, & CX. 

What you will accomplish:

  1. The Head of DTC will continue accelerating our growth to double the DTC business by transforming our customer experience across the funnel with few big bets that can drive outsized results.
  2. Responsible for managing a large P&L with full ownership, including forecast & reporting, setting up priorities, allocating resources, & driving strategies to meet our ambitious growth targets.
  3. The Head of DTC will lead, build, & structure the team in a smart way as we scale. He will grow the DTC competence by hiring, developing & training top talent within their team & beyond. Seen as a coach across the business. 
  4. Be a thought leader, subject-expert matter for DTC across the Harrys brand team, & the company. The H Head of DTC will develop strong ecommerce capabilities across the brand, & will proactively identify opportunities to grow & improve our ecommerce business.
  5. Drives the Harrys DTC strategic vision, roadmap, & business decisions, by obsessing over the end-to-end customer experience across the funnel. 
  6. Guide digital product & growth initiatives by providing strategic guidance & proactively identifying opportunities to improve user experiences. They will maintain a high bar for customer centricity.
  7. Collaborate effectively across XF teams (Distribution & Logistics, Engineering, CTO/COO, Makers, Brand, & Retail) to align priorities, secure resources, & input into their roadmaps. They will improve existing XF processes, & develop new ones to drive efficiency & deliver strong results consistently. 

 This should describe you:

  • A tenured leader that inspires & energizes the team & company under his strategic vision for the DTC business. 
  • An obsession for building customer-centric experiences that have unreasonably high standards.
  • >10 years of experience in eCommerce, preferably with a deep expertise on Product. 
  • Highly analytical, structured thinker who can dive deep on the details, find ways to simplify, & communicate concise ideas effectively to stakeholders
  • Passion for working collaboratively with other functions & peers, assuming best intent & welcoming other perspectives to tackle problems from different angles. 
  • A leader that can operate at all levels, thinks expansively & bold & can dive deep into details to audit frequently. They do not consider any task to be beneath them. 
  • Lifelong learner - always seeking to improve yourself, your team, & the world around you
  • Creates a culture of innovation & encourages smart, calculated risks. To you, theres nothing more exciting than a new challenge.

Harrys started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harrys expanded to the UK, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, & launched a womens brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, Harrys team is comprised of some of the most brilliant, diverse, & humble people youll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 3 or 300, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback. Come for the coffee & free products, stay for the amazing, passionate culture.

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.


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