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Mack Weldon // Mack Weldon is reinventing men's basics.
 
New York City    Posted: Thursday, December 24, 2020
 
   
 
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JOB DETAILS
 

THE ROLE

The Senior Director of Brand & Creative will lead concept development & creative execution across all of our major brand touchpoints, translating insights & intuitions into winning creative that builds our brand & drives results. You will lead a team of designers & copywriters while working closely with our digital product, merchandising, & growth marketing teams. Your success will link directly to key business objectives including increased brand awareness, customer engagement, & loyalty.  As a digital-first brand, we rely upon creative differentiation to tell our story across in an increasingly crowded marketplace. We look forward to your passion connecting with consumers in non-obvious & creative ways. 

WHAT YOULL DO:

  • Graphic Design / Art Direction:  Lead creative direction & campaign concepting with a team of graphic & digital designers; ensure that lifestyle / product photo shoots align with marketing briefs while maintaining creative independence. 
  • Copywriting / Content Development: Set strategy & direction for the copy team to maximize effectiveness of content across all touchpoints including ads, website, in store signage, direct mail, radio voiceovers, as well as blogs, how-to-guides, & other branded content venues.
  • Outside Agencies: Serve as relationship lead for external agencies including production, photo shoots, budgets, economics, & team workflows.
  • Leadership / Strategy: Provide career development & mentorship for the creative team; set strategy & budget that aligns with business objectives; improve workflows between creative services & key internal customers including performance marketing, product / merchandising, digital product & corporate.

WHAT WILL SET YOU UP FOR SUCCESS:

  • 10+ years of experience, preferably including Associate Creative Director or Creative Director experience on the agency or brand-side
  • You are detail oriented & obsessed with pixels & punctuation, but you also understand the big picture for the campaign objective & brand
  • You are not afraid to be bold but are also receptive to input from cross functional partners
  • You enjoy inspiring, managing, & mentoring creative talent
  • You're passionate about understanding our current & prospective customers & figuring out creative ways to engage them
  • You understand the importance of data to help guide creative efforts & are comfortable using it to help inform direction  
  • You're on top of the latest cultural trends but never succumb to passing fads
  • You have strong brand & creative instincts
  • You are extremely organized & adept at managing timelines, budgets & reporting
  • You have experience managing & getting results out of agency & strategic partners.
  • You have a thick skin, sense of humor & a collaborative spirit

WHAT MAKES US SPECIAL

  • We give a shit! - We care. Were slightly obsessive. We sweat every detail. We fight for what we think is best for Mack Weldon & our customers. 
  • We put our money where our mouth is - We own our words. We own our actions. We own our mistakes.
  • We solve problems - You wont find us waiting around for someone else to fix a problem, if we can get our hands on it first. 
  • We wont sacrifice the future for a quick win - We wait for the second marshmallow.
  • Its all about the people! - Relationships over transactions.

PERKS

  • World-class insurance  Top of the line health insurance paid for by Mack Weldon
  • Open vacation policy  Unlimited vacation & sick days to use as needed
  • Competitive salary  Compensation includes a competitive salary & employee stock options
  • Great location  Right in the heart of Manhattan with easy access to 14 different subway lines
  • Free Mack Weldon Gear  Free new product launches & year-round employee discount code
  • Office Snacks & Drinks  Fully stocked office fridge & pantry with free lunch on Fridays
  • Thursday Happy Hour  Beer fridge, wine rack, liquor cabinet, & a spread of tasty treats
 
 
 
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