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Manager, Product Marketing 

We are looking for a consumer-centric, audience driven product marketer who thrives in a fast paced, agile environment to join our Marketing organization. The Manager will help support, execute, & test product market fit for a variety of new direct-to-consumer products in partnership with our New Ventures Team. 

Our ideal candidate has DTC and/or subscription experience & sits at the intersection of product & growth who can support A/B testing, acquisition marketing, product development, & has channel planning expertise. This role is truly 50% creative & 50% analytical as you will need to balance creative thinking from a consumer lens with a data-driven mindset to support the execution & optimization of new customer acquisition & lifecycle marketing campaigns. 

As a member of this team, you will help support strategic projects, implement testing roadmaps, work with channel leads across email, push, & product to find product market fit through ongoing testing initiatives. You will work collaboratively with a diverse group of disciplinary professionals across Product, Brand, Creative, Growth, Research, & Analytics.

What Youll Do: 

• Partner with our New Ventures Team, Brand, & Research team to create a target customer profile for our beta products. 

• Support our New Ventures team on defining & executing their product roadmaps across the travel journey. 

• Develop testing roadmaps that drive acquisition & adoption of our new product offerings through pilot to beta to launch.

• Investigate weekly performance to understand trends & identify successes & opportunities, while also creating & delivering weekly performance reports. Maintain & evolve tracking & monitor dashboards to inform acquisition efforts. 

• Partner with the channel leads to develop & execute acquisition campaigns & testing roadmaps, understanding the right mix of paid vs. non-paid to optimize the product lifecycle. 

• Drive growth by examining the performance of each touchpoint across the entire consumer journey & identifying key marketing & product levers to unlock incremental improvements.

• Lead the creative process for all campaign needs, asset requests, & creative tests.

• Work with Research & Analytics to develop actionable, data-driven insights to inform product & marketing roadmaps, messaging, & optimizations. 

Key Qualifications

• 5+ years of experience supporting & executing audience driven product marketing campaigns both on & off-platform. 

• Experience working in DTC and/or subscription environments. 

• You are an audience driven marketer adept at creating compelling lifecycle marketing campaigns that deliver the right message at the right time to the right user. 

• You are a creative problem solver, known for coming up with radical, new ideas for hitting your goals. 

• You love digging into the data to draw out key insights to make decisions. 

• Youre empathetic & a community builder. You are a true consumer advocate. You are naturally curious to deeply understand customers & what makes them tick. 

• You excel in cross-functional, matrixed organizations. 

• You have experience working with creative & brand teams to help guide creative & messaging to meet consumer needs. 

• You are a strong communicator & project manager; able to successfully work & collaborate with cross-departmental teams. 

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