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Care/of // personalized vitamin & supplement brand
Marketing, Full Time    New York City    Posted: Saturday, August 31, 2019
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You are unique. So are we.

Care/of ( is a fast-growing, venture-backed wellness startup. We offer personalized daily vitamin & supplement packs, recommended for people based on their diet & health goals. Delivered with a touch of joy. Care/of launched in 2016 & is based in New York City. (And were excited to meet you.)

What youll do:

The Retention Marketing function is responsible for influencing the user journey to generate value for our customers, boost customer lifetime value, & impact our retention metrics. This function owns the email, text, push, app marketing, & in-box channels as ways to engage customers.

As a Senior Manager of Retention, you will lead the retention marketing function at Care/of, driving strategy & execution of experiments & interventions that impact the user journey. You think of experiments that can influence key company goals, you work with cross-functional teams to execute experiments, & report out on findings to the leadership team & other stakeholders. You are also responsible for managing a growing team within retention, which includes ownership over the email & push channels.

Some responsibilities include

  • Ideating interventions in the user journey to improve retention metrics including delay rate, cancel rate, & boxes per month
  • Working cross functionally to execute interventions, including through email, push notifications, app takeovers, etc.
  • Working closely with the Product team on interventions related to our loyalty app
  • Reporting on experimentation & sharing results cross-functionally & with the leadership team

Who you are:

  • Ability to think strategically about user journey to shape retention metrics
  • 5-8 years of experience in marketing, preferably with email, retention, or growth marketing
  • Strong communicator who can influence others
  • A working knowledge of HTML
  • Proficiency in Excel
  • A no task is too small attitude
  • Team player who works well cross-functionally

Extra carrots :

  • Familiar working with product teams or on product marketing initiatives
  • Knowledge of SQL
  • Experience with email marketing

Some benefits & perks of working at Care/of:

  • Competitive salary + equity
  • Competitive insurance packages
  • Free vitamins
  • Ability to shape a high-growth, dynamic brand
  • Working with an amazing, fun-loving, spirited group of people
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