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Gympass // single membership to over 8500 gyms
Marketing, Full Time    New York    Posted: Wednesday, September 22, 2021
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We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 & headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy & healthy.


We are passionate about our mission! Whatever your job title is, here you can make a global impact & change peoples lives. At Gympass, we collaborate, set high achievable goal expectations, & focus on the end result.  It's a challenging, evolving environment that allows you to learn & grow. You will face a disruptive & emerging business model that will push you in several areas, with no boundaries for creation & collaboration.


We are hiring a Senior Manager, Customer Marketing to our Marketing team in the US! 

You will be responsible for designing & implementing effective marketing initiatives to engage Gympass clients throughout the stages of the customer lifecycle. You are passionate about creating highly engaging campaigns to drive retention, expansion, & advocacy.

Our offices are in NYC, Houston, & Los Angeles. This person can work from any office or remotely based in New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, North Carolina, Texas, Utah, California, or Washington.


  • Create a strategy & marketing plan to engage customers & execute on it.
  • Obtain a deep understanding of our customer segmentation in order to engage the right client in the best possible way to achieve results. 
  • Design & manage customer campaigns to create renewals, referrals, cross-sell & upsell opportunities.
  • Build programs designed to recruit & engage customer advocates
  • Grow customer advocacy by eliciting, analyzing, & packaging user feedback for internal teams to consume (NPS, advisory board, surveys)
  • Drive customer nurture programs by providing relevant & personalized content 
  • Create compelling customer stories & share their success
  • Collect, organize & share product-related best practices & success tips.
  • Work closely with product marketing to ensure sustained adoption of new features
  • Work closely with field marketing to engaged customers in events & webinars
  • Use scalable, repeatable processes & techniques


  • A marketing professional with 5+ years of B2B customer marketing or related experience, SaaS preferred
  • 1+  years of advocacy, referral, community experience
  • Strong understanding of underlying systems & teams that are key to customer marketing success
  • A natural content creator & compelling storyteller
  • Exceptional communication skills both written & verbal
  • Team player with an enthusiastic attitude & entrepreneurial spirit
  • Startup mindset: team-oriented, ready to learn, adapt, & initiate quickly
  • Eager to adapt to new tools & workflows as well as suggest improvements


We're a wellness company that is committed to the health & well-being of our employees. Our benefits include:

WELLNESS: health, dental, & life insurance 

GYMPASS DISCOUNT: We believe in our mission & encourage our employees & their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 & floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life & we want our employees to take the time to be present & enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological & adopted children, regardless of gender & parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal & career growth. That means we maintain a growth mindset in everything we do & invest deeply in employee development. 

CULTURE: An exciting & supportive atmosphere with ambitious people from around the world!  

And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers, Facebook Life at Gympass and LinkedIn

Belonging @ Gympass

Gympass is committed to creating a diverse work environment & is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. 

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