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    Sign in  
GameChanger Media // apps for youth sports teams communities
Product, Full Time    New York City    Posted: Thursday, August 27, 2020
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About GameChanger:

We believe sports are important because they encourage leadership, teamwork, dedication, & confidencecritical life lessons that have the power to propel young athletes toward meaningful futures. GameChanger recognizes that without coaches, parents, & volunteers, organized youth sports could not exist. We celebrate those tireless heroes & make it our mission to help them do what they do best.

The value that GC delivers is immeasurable.  Todays families are juggling sports schedules for multiple children & cant always be at the game.  Instead parents, friends & families huddle around the GC digital campfire to watch it live on GameStream as the AI announces & animates the game in real-time.  Also, coaches & players benefit from sound developmental insights found in the150 stats, spray charts & team management solutions that help coaches spend more time on the field. 

Backed by the resources of DICKS Sporting Goods (NYSE: DKS), GameChanger is the uncontested leader in its space, having built a sizeable audience with a cult-like following.  With over four million games scored, seven million followers & nearly a half billion teams, the stage is set to catapult GC to new heights. GC is a high growth company with revenue more than doubling from 2017 to 2019 & a robust growth outlook. Headquartered in downtown Manhattan, you will have all of the experiences of working in a start-up environment while having the backing of a large organization.

The Position:

The Product Marketing Manager is the marketplace lead for the Product team. The PMM is tasked with providing market analysis, knowledge, & input to guide Product strategy & roadmap; & leading all marketing efforts around product changes & launches. Market knowledge includes an assessment of the market opportunity, the competitive set, areas of product opportunity (aka market need), & the target customers. 

Key Area of Responsibility: 

  • Market Intelligence: articulating the market opportunity, including addressable market-size & segments; target customer profiles; competitive assessment; identification of product & marketplace opportunities to drive growth
    • Be the expert on your buyers, how they buy & their buying criteria; be the expert on your competition & how to strategically source share from them
  • Product marketing, positioning & messaging: The owner & creator of how we present products & talk about them to our audiences
    • Marketing strategy & tactical plan to support product launches & releases, & managing the cross-functional implementation of the plan
    • Develop product positioning & messaging that differentiates our products in the market
    • Own ongoing product marketing & communications to existing customer base
    • Sales enablement with partners or sales forces: communicate the value proposition of the products to the partners/sales team & develop the sales tools that support the selling process of your products
  • Demand Generation support: develop the strategy, including customer profiles & message points, that drive demand for your products.
    • Providing the market & customer knowledge inputs to the Acquisition Marketing team to drive their go-to-market strategies & tactics
  • Customer advocate: Key voice for the customer, source of definitive customer knowledge to inform product & marketing efforts
    • Providing the customer-eye viewpoint to Product, Marketing teams
    • Relentlessly advocating for the customers experience & value


  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers & prospects, conducting competitor analysis & market research)
  • Familiar with marketing automation tools such as Marketo, Pardot & Omniture, & Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook & Instagram.
  • Exceptional ROI-tracking skills, able to prove what is or isntworking
  • Must be a strong public speaker, comfortable in front of large, senior groups, & a solid writer.
  • Excellent people & management skills to interact with staff, colleagues, cross-functional teams & third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, & a solid writer.
  • Bachelors degree in business or marketing; MBA preferred.

The Perks:

  • Be part of a diverse team of genuinely kind individuals dedicated to improving the lives of our customers.
  • Flexible full-time remote & occasional work from home options.
  • Benefits include medical, vision, prescription, dental, FSA/HRA, & coverage for family/dependents.
  • Generous maternity / paternity leave policy.
  • Well-furnished, modern office with a rich supply of snacks & drinks.
  • Commuter Benefits.
  • Learning opportunities including clubs, lunch tech talks, conference attendance, & participation in hack days.
  • Organized lunches & team outings.

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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