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Qualtrics // experience management platform
 
Marketing, Full Time    Tokyo, Japan    Posted: Thursday, November 26, 2020
 
   
 
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JOB DETAILS
 

The challenge

Were looking for a Manager of Content & PR for Japan to help tell the story of the worlds first Experience Management Platform through compelling content that attracts & engages the right audiences.

This will include:

  • Leading & implementing an Japan as well as APJ-wide content strategy that includes everything from blog posts & how-to articles to events & campaign content
  • Identifying new ways to bring the Qualtrics XM message to life with our core audiences & in key verticals both on & offline
  • Overseeing all Japan content production from the first spark of an idea through to driving our key content metrics & feeding leads back into the Japan sales teams
  • Work with APJ Content manager to Lead the development of content at our flagship event, X4 working with customers & internal teams in Japan to bring their stories to life in front of an audience of thousands
  • Work with Japan marketing teams to craft & execute Japan & APJ content pieces such as case studies, blog posts, social content, visual slide decks, infographics, videos, etc.
  • Partnering with teams around the company from subject matter experts to sales, product marketing, sales & operations to identify content needs
  • Defining & tracking content metrics around production, engagement & performance
  • Working closely with local marketing teams to promote content via lead generation activities
  • Constantly refining audience targeting to make sure the right message, in the right format hits the right people at the right time
  • Build PR strategy & work with a PR agency on media release & media conference activities

The Expectation for Success

  • BA or BS degree
  • English in writing, reading, speaking & listening
  • 4+ years in content marketing in a technology company or agency
  • Stellar writing/editorial background with a portfolio of demonstrated examples
  • Gifted storyteller with the ability to convey messages that connect our brand with our customers
  • Ability to translate technical complexity into clear, concise business benefits in Japanese
  • Demonstrated success in working effectively with sales & product teams
  • A proven executer with clear evidence of success
  • Ability to work effectively in a dynamic & fast moving environment - strong prioritisation skills are critical
  • Positive attitude, high energy, charismatic, strong work ethic & detail oriented

Even Better if you Have...

  • Experience being responsible for a content strategy across multiple countries & languages
  • Strong agency management skills
  • Familiarity with SEO standard methodology

Qualtrics is an equal opportunity employer

Qualtrics provides equal employment opportunities (EEO) to all employees & applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

 
 
 
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