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Asana // productivity software for teams
Media, Full Time    New York City    Posted: Thursday, December 02, 2021
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Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. We serve millions of organizations in 190 countriesand were just getting started. 

The Content team at Asana fuels global marketing programs, campaigns, & launches by creating content that educates, informs, & delights audiences. We partner with teams across Marketing like product marketing, demand generation, lifecycle marketing, & creative to drive growth & build a brand that customers love. 

Were looking for a Content Writer to join our growing team. In this role, youll contribute to our organic growth efforts by developing compelling & search-friendly content that attracts prospective customers to Youll plan, write, & edit various types of marketing contentfrom long-form articles & guides to snappy blogs & social poststhat effectively tell the Asana story, educate readers about work management, & drive web traffic. The ideal candidate is someone who loves working with words as much as they enjoy creating content that performs.

What youll achieve

  • Write, edit, & publish search-optimized content for & other web properties
  • Partner with SEO, web, product marketing, & design teams to plan & prioritize content ideasand bring them to life
  • Interview subject matter experts & conduct research to develop relevant & useful content
  • Become familiar with the Asana story, voice, & tone to create content that is on brand & on message
  • Improve & optimize existing content based on search performance metrics

About you

  • 3-5 years of experience in a writing, content marketing, or marketing communications role 
  • Exceptional writing & editing skills, with demonstrated success creating compelling content that is tailored to goals & audience
  • Familiar with SEO best practices & how to implement them with attention to balancing brand & messaging priorities
  • Ability to write content that reflects established voice & tone guidelines 
  • Strong collaborator who thrives in fast-paced environments
  • Self-starter with excellent organizational skills, attention to detail, & the ability to drive content projects from start to finish


  • Familiarity working in a CMS and/or publishing content to the web

Does the above sound like it might be you? If so, wed love to hear from you. Our goal is to provide a hiring & working experience in which all people know they are equally respected & valued. So whatever it is that makes you uniqueyour gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, educational background, socioeconomic statuswe value it, & wed love to see what you might add to our team.


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world, from small businesses to large enterprises, rely on Asana to manage everything from company objectives to digital transformation to product launches & marketing campaigns. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, & one of Ireland's Best Workplaces. After spending more than a year physically distanced, we are safely & mindfully returning our global teams to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With offices all over the world, we are always looking for curious, collaborative, & mission-driven people to help us enable the worlds teams to work together effortlessly.


We believe in supporting people to do their best work & thrive, & building a diverse, equitable, & inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected & valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity & expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, & veteran status.

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