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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York    Posted: Saturday, February 06, 2021
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform
  • PokerStars The premier online poker product

THE POSITION

Our roster has an opening with your name on it

We are looking for a Sports Content Director to drive audience development, content marketing, conversion, consumption, & monetization for our growing content business. The role will be instrumental in driving the growth & market penetration of initiatives across O&O, social media, multi-media, audio, talent/influencers & more. Reporting to the GM & Vice President of Sports Content, this is an impactful role that will help shape the long-term strategic direction of our content ecosystems. This role will be responsible for managing all aspects of audience development including content marketing & monetization strategies.

THE GAME PLAN
Everyone on our team has a part to play

  • Own FanDuel Group's audience growth & content marketing by designing & executing creative solutions to attract & retain more visitors to FanDuel Group's content & gaming experiences
  • Help FanDuel Group track, analyze & report the behavior of its users & the content they consume
  • Leverage the data to improve FanDuels Sports Content departments Audience Development, Conversion & Engagements strategies.
  • Identify emerging distribution platforms & assist editorial in developing & experimenting with new content, distribution, & monetization opportunities
  • Track & communicate progress in daily, weekly & monthly reports across various metrics
  • Use data to spot opportunities & refine strategies
  • Collaborate with our internal analytics, marketing, & product teams to drive user growth & engagement
  • Work with external partners & vendors to achieve group & company goals
  • Explore new ideas & concepts to further develop how FanDuel Group's offerings drive people to consume stories worthy of their time & attention

THE STATS

What were looking for in our next teammate

  • Bachelors Degree preferred
  • Minimum of 6 years of experience in audience development, content marketing, product management or publisher monetization
  • Track record working across teams & designing & managing projects to completion
  • Deep understanding of publisher marketing & monetization strategies as well as social media platforms & their respective engagement strategies
  • Team leader with clear & effective verbal & written communication abilities
  • A data-driven approach & deep familiarity with analytics tools
  • Willingness to experiment & adapt to fast-paced environments
  • Prior experience in publishing & media is preferable, but a passion for great content is key
  • Positive, contagious energy

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

 
 
 
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