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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Tuesday, November 05, 2019
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

About the Role

Sitting at the center of all marketing activity, the Integrated Campaign Marketing team acts as the connective tissue between internal teams such as Revenue, Creative, Growth, CRM, & Product, as well as external partners, to assist with the planning, execution & reporting of multi-channel campaigns that drive new user growth, customer retention & brand metrics across FanDuel Group properties.

What you will do

  • Work closely with the Director, Integrated Campaigns to establish & manage companys marketing planning & activation calendar as it relates to league & team partnerships
  • Evangelize the process for integrated marketing plans from start to finish, ensuring all campaign elements are designed to hit growth & revenue targets
  • Cultivate relationships & liaise between internal & external stakeholders by leading a tight communication process that ensures all teams are engaged & informed
  • Assist with creative brief development & work with the Project Management team to establish processes to set campaign conceptualization & execution timelines
  • Develop presentation & post-mortem decks & materials for integrated marketing campaigns
  • Identify key sporting moments for league & team campaign activation for both Fantasy Sports & Sportsbook
  • Establish & implement more efficient workflows & processes
  • Maintain a pulse on the current industry landscape across both competitors & marketing technology & best practices

What were looking for...

  • 5+ years of marketing experience preferred
  • Experience involved in executing integrated marketing campaigns in a robust business with multiple, diverse stakeholders
  • Comfort managing concurrent projects in an ever-evolving, fast paced landscape
  • Equal enthusiasm for high-level strategic planning, creative thinking, & tactical execution
  • A data-driven leader that is results obsessed
  • BS/BA required
  • Love of sports & all the fandom that comes with it!

What you get in return

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • Flexible holiday allowance
  • 401K plan with company match
  • Attractive health insurance plans

There's more, but we don't want to go on & on.

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential

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