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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City    Posted: Wednesday, March 03, 2021
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Vimeos B2B marketing team is searching for a passionate, analytical B2B Marketing Operations Senior Manager. The ideal candidate will thrive in a fast-paced environment & have a passion for driving demand for B2B SaaS products.

Youll report to our Director of B2B Marketing & work closely with the Demand Generation team.

What youll do:

  • Own email deployment, audience segmentation, & distribution from our Marketo instance.
  • Develop landing pages for events, paid programs, & organic traffic on Instapage along with our third party contractor.
  • Work collaboratively with cross-functional teams to execute against various marketing campaigns & programs through landing pages, emails, list uploads, audience targeting, automated workflows, etc.
  • Create & maintain metrics reports on marketing activities, effectiveness, & business impact.
  • Work closely with marketing operations & marketing teams to create & analyze lead & campaign reports to determine performance, ROI & business impact on a weekly, monthly, & ad hoc basis
  • Monitor & maintain data quality within Marketo.
  • Own targets for INQ to MQL & MQL to SQL conversion

Who you are:

  • Proficiency in data analysis/visualization tools (e.g. Google Analytics/Data Studio, Looker, SQL)
  • You have 5-7 years of experience within marketing operations, Marketo experience & Marketo certifications a substantial plus
  • You have strong understanding of the marketing technology landscape, measurement, & attribution approaches
  • Data-driven marketer; highly analytical, organized & detail-oriented, self-starter
  • Familiarity with html, javascript & APIs are a plus

About us:

Vimeo is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 200 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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