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BetterCloud // SaaS ops mgmt platform
 
Marketing, Full Time    New York    Posted: Thursday, February 13, 2020
 
   
 
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BetterCloud is the first provider of SaaS Ops solutions to manage & secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes & policies across a companys SaaS application portfolio. A pioneer of the SaaS Ops movement, the company established the first-ever SaaS Application Management & Security Framework via two published books entitled The IT Leaders Guide to SaaS Ops - Vol. 1: A Six-part Framework for Managing Your SaaS Applications & Vol. 2: How to Secure Your SaaS Applications. BetterCloud is headquartered in New York City with offices in San Francisco, CA & Atlanta, GA.

Were a high energy, high growth tech company searching for a Marketing Operations Manager in New York to help build out BetterClouds Marketing Campaigns & Programs. Were looking for someone who is a marketing operations techie who loves a good challenge & thrives under pressure. You know the ins & outs of Marketing Automation, CRM platforms & can easily diagnose & fix issues. You have a strong understanding of the sales funnel & enjoy building, executing, & optimizing lead generation & ABM strategies. This manager must have a strong understanding of the Marketing Technology Stack & make data-driven decisions for the business.

Requirements

  • 3+ years of Marketing Operations/Automation experience
  • 3+ years of hands-on experience with Marketing Automation Platforms (Marketo experience a plus)
  • Deep understanding of Salesforce reporting & its integration with marketing automation platforms
  • Strong understanding of the Salesforce Campaign & Campaign Member Architecture
  • Ability to troubleshoot issues within the marketing technology stack & to thoroughly QA prior to launching campaigns
  • Basic CSS & HTML understanding as it relates to email design

Responsibilities

  • Build marketing & operational programs in Marketo
  • Proven track record creating Marketing Automation campaigns & running A/B testing programs across various channels & owned assets.
  • Continuously optimize lead scoring models & always on campaigns
  • Improve technology efficiencies to ensure that the right data is piping into the right systems at the right time
  • Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, & hygiene to ensure our communications are inboxed
  • Empower Marketing & external team members with reporting & Salesforce dashboards that not only display overall performance & key findings, but that also provide prescriptive insights for future improvements
  • Create documentation & conduct training for team members after implementing new technologies
  • Focus on automation of manual tasks & on ways to fill the gaps in our technology stack
  • Measure all stages of the marketing funnel & identify leaks that need to be addressed by technologies, processes, or people
  • Capture every marketing touchpoint for consistent multi-touch attribution

Compensation | Benefits

  • Competitive salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

 
 
 
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