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JackPocket // lottery tickets app
 
Marketing, Full Time    Remote, New York City or Santa Barbara, CA    Posted: Thursday, September 23, 2021
 
   
 
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JOB DETAILS
 

Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking an experienced Marketing Manager to support our integrated marketing strategy as we continue to expand throughout the US market. You will manage media campaigns including evaluating inbound, strategic planning, campaign execution, & optimization across a variety of channels, including TV, Radio, OOH, Direct Mail, & emerging B2B partnerships. You will be responsible for leading the execution of upcoming campaigns & organizing existing campaign details including costs, flight dates, creative & performance. We're looking for someone who is data-driven & a strong creative thinker. 

Responsibilities

  • Manage day-to-day communication with multiple vendors & media organizations
  • Organize live campaigns including schedules, spend inputs, post log delivery & creative specifications
  • Deliver on vendor needs for new campaigns such as asset delivery & tracking integrations
  • Work closely with the Design Team to develop iterations to meet specific market criteria & optimize creative
  • Work closely with Social/Content team to increase online awareness of active partnerships & collaborate on copywriting
  • Collaborate with Performance marketing & CRM teams to capitalize on new qualified leads & users
  • Monitor, optimize, & report performance on active campaigns on an ongoing basis
  • Work strategically with business analyst to build cohorted UA dashboards
  • Present final deliverables, performance & test takeaways to internal teams
  • Organize & evaluate inbound opportunities gathering prospective audience insights to prioritize new initiatives
  • Outbound research, evaluation, & recommendations to test new user acquisition & partnership channels

Qualifications

  • Hands-on B2C acquisition experience with demonstrated proficiency successfully managing multiple media vendors across TV, radio, sports organizations & more
  • Strong communication skills both orally & written 
  • Data-driven marketing mindset with an eye for creativity
  • Demonstrated experience working with performance marketing & media metrics (CPM, CPI, CPA, CPC & LTV) & understanding of the utilization & relationship between them
  • Proven experience developing marketing plans & optimizing campaigns
  • Excels in project management & organizational ability
  • Demonstrated ability to manage & optimize multi-million dollar acquisition budgets 
  • Strong understanding of paid media attribution, analytical tools, testing & reporting methodology

Preferred Qualifications

  • In-house experience 
  • AppsFlyer & Looker experience a plus
  • Experience working in a startup environment

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits & Citi Bike membership
  • Discounted gym membership
  • Catered meals & stocked kitchen
  • Flexible working hours
  • Autonomy & upward mobility

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact hr@jackpocket.com.

 
 
 
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