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Yelp // local business reviews
Marketing, Full Time    Toronto, Ontario, Canada    Posted: Saturday, February 06, 2021
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Yelp is seeking a highly experienced B2C Lifecycle Marketing expert to take our consumer marketing to the next level. If you live in that rare sector of the Venn diagram, where creative meets analytical, organized meets agile, empathy meets optimization, & strategic meets technical, then read on! If you have managed engagement marketing campaigns, CRM strategies, & automated processes that are high scale yet deeply granular, robust & yet flexible, efficient & authentic, we want to hear from you. If you are equally respected as B2C expert & a collaborative cross-functional partner, & if you're seeking to make an immediate impact at a company that's neither too big nor too small, with strong momentum & tremendous upside, then this could be the role for you! 

About Yelp:
Tens of millions of people all across North America rely on Yelp to find small businesses to meet their every need. From ordering pizza to hiring a plumber, or getting a pet groomed, Yelp is one of the largest & most trusted communities of consumers & business owners in the world. But we're not done yet. Consumer needs & competitors are constantly changing. We have work to do to establish Yelp just as strongly as the place to hire service professionals as it is to read restaurant reviews. We have more content & product features to offer, designed to address the needs of every consumer persona, at just the right point in their lifecycle. We have more marketing channels to communicate through, enabled by more powerful tech, informed by richer data, & a growing team to execute against ever-bolder strategies.  

Consumers & business owners have never needed our help more than now. COVID-19 has forced millions to adapt to working from home, to order more food & services to their door, & to pay more attention to cost, quality, & safety, making Yelp's comprehensive business listings & trusted content more important than ever. As restaurants adapted to delivery & outdoor dining, yoga studios & tutors have started to offer virtual classes, while bike stores & mobile pet groomers are busier than ever. With more of us working from home, movers, contractors, & gardeners are seeing record demand. 

Yelp has launched new product features & services to help people find & engage with businesses they can trust. This gives the Marketing team a greater opportunity to connect each consumer to the right business, at the right time, through the right channel.

About the Role:
As Yelp's Head of B2C Lifecycle Marketing, you will build & manage a talented team & be accountable for planning & executing marketing strategies across database marketing channels, including email, push notifications, in-app messaging & direct mail to engage, acquire & retain millions of consumer customers every day. You will partner with performance marketing, brand creative, social media & PR teams for truly integrated campaigns. You & your team of energetic marketing managers will design & execute campaigns that raise awareness & consideration, & turn that into traffic & transactions, to new & existing customers on Yelp's websites & Apps

This is a full-time remote position based in Canada.

#LI Remote
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