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Instagram Content Creator & Strategist 

At Team Whistle, were on a mission to build a global sports & entertainment company at the dynamic intersection of media, technology & commerce that elevates & inspires our audience & community of partners. Every day. Every way.

We're looking for a dedicated Instagram content Creator & Strategist. This role would be responsible for strategizing, ideating, creating content, & community management for Instagram. This role would work cross-functionally with the broader Social Media team in addition to Inuencer Relations to drive growth & engagement while executing an intentional, effective brand vision that feels Instagram-native. The ideal candidate would be a content creator with an eye for high-quality, engaging content that follows Instagram best practices & pushes innovation while staying true to the brand identity & voice.

Do you eat, sleep, & breathe internet culture? Are you passionate about publishers & content creators on social media & can summarize how & why certain videos blow up -- where did they take off, what makes them special, why are they worth sharing?

We're looking for an expert in all things Instagram & a task manager who is naturally organized & detail-oriented, enthusiastic about social media & all things culture -- someone who is a data-obsessed self-starter with excellent judgement & communication skills.

Responsibilities

  • Represent our company on Instagram & other social media channels to promote & highlight trending/relevant topics for brand awareness, follower growth & driving the sports & entertainment conversation with an eye for engagement & audience growth;
  • Identify UGC from Instagram that should be reposted on the Whistle brand account, gain permissions from creators, & re-edit audio tracks as needed;
  • Ideate individually & collaboratively on engaging & innovative content ideas;
  • Track data & insights, compiling reports as necessary, & adjusting strategy & content regularly based on this info;
  • Strategize based off of data & insights & be able to present strategy to larger Social Media team;
  • Constantly track competitor content & trends;
  • Be comfortable being featured in self-produced Whistle Instagram content;
  • Own caption writing & hashtag strategy adhering to Instagram best practices;
  • Community Management on all posts & in DMs - responding to comments consistently & in a timely manner;
  • Proactive Community Management - engaging on posts by Instagram creators relevant to ABH - liking their posts & commenting, etc.;
  • High-level & intuitive understanding of the Instagram platform - including general awareness of whats trending, demographics, & platform functionalities;
  • Work alongside department & cross-functional stakeholders to ensure that content is aligned with brand planning/calendars, brand aesthetics & our visual identity;
  • Stay up to date & also update larger social media team in regards to Instagram specic trends, sponsored challenges, & viral content;
  • Plan & prepare Instagram content calendar to share regularly with Social Media Team;
  • Identify Instagram inuencers & creators that would be ideal partners for Whistle & work collaboratively with the Talent Team in regards to Instagram partnerships;
  • Able to work & take direction & constructive feedback from both peers & leaders across the organization;
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social & meme culture & how to credibly & sensitively work within it whilst maintaining brand safety.

Qualifications/Requirements

  • Minimum of 2+ years of experience managing social accounts (ideally for a publisher, brand).
  • Must have a portfolio (or active accounts) showcasing videography & editing skills. Please add the link to your social accounts.
  • Must be fluent in all social platforms, including engagement best practices, formats, specs & paid promotion opportunities.
  • Videography skills with a focus on socially-native content.
  • Full editing capabilities including sound & simple graphics.
  • Eager to learn & support team members as well as lead the rest of the team with a positive cant stop wont stop attitude.
  • Comfortable with talent- & client-facing reports & coordination - account management experience a plus.
  • Experience working with creative teams, especially video editors & designers.
  • Fluent with social analytics tools such as FB Insights, YouTube Analytics, Twitter Analytics, Simply Measured.

At Team Whistle, were proud to offer a wide range of benefits. These include:

  • 80% of employer paid medical, dental & vision insurance premiums for employees and family members;
  • Unlimited paid time off;
  • Fully paid primary & secondary caregiver leave (10 & three weeks, respectively);
  • 12 months of free online therapy through Talkspace;
  • Annual membership fee covered for One Medical, a membership-based primary care practice offering both digital health & in-office care.

Team Whistle is currently operating mostly remotely. Candidates not based near one of our main offices (Charlotte, LA & New York) will be considered. 

 
 
 
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