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FuboTV // cloud based TV service for soccer
 
Marketing, Full Time    New York City    Posted: Thursday, December 02, 2021
 
   
 
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JOB DETAILS
 

About fuboTV:

fuboTV is the worlds only sports-focused live streaming TV service with top leagues & teams, plus popular shows, movies & news for the entire household. We have 100+ live TV channels, including the FOX, NBC, CBS, ABC & Disney broadcast catalogs, plus Showtime, AMCand thousands of on-demand titles! fuboTV can be accessed on multiple platforms, including Web, Android, iOS, tvOS, Fire TV, Android TV, Roku, Xbox, smart TV's & Chromecast.

Were rapidly growing in employees, subscribers & our content offerings. Which means we need your help taking us to the next level. 

fuboTV is committed to excellence through diversity, which involves attracting talented people from diverse backgrounds & traditions. We encourage everyone to apply.

About the role: 

As the Bilingual Marketing Manager, youll drive new customer acquisition by marketing the most compelling aspects of fuboTVs content  in both English & Spanish. 

Our roadmap is overflowing with top-flight live sporting events, innovative feature releases, promotions, entertainment premieres & much more. The right marketer will have a field day rolling out these campaigns. 

Youll collaborate with a variety of teams, including content marketing, product, business analytics, & creative. And youll determine which aspects of the fuboTV plans & services are the most competitive, address the top needs of prospective customers, & ultimately drive subscriptions. Especially within our growing Latino offering. 

This is a newly created role, & a great opportunity for the right person  an experienced self-starter with a can-do attitude who never shies away from a challenge. Youll help us refine our approach to campaign marketing, establish & track KPIs, & crush our acquisition goals for this year & beyond. 

This role is part of the marketing team & reports to the creative director.

fuboTVs offices are in Midtown Manhattan but we are working remotely for the foreseeable future.

Responsibilities:

  • Drive new customer acquisition by marketing the most compelling & competitive aspects of fuboTVs content & offerings, with a special focus on fubo Latino
  • Develop business cases & creative briefs based on determinations, contribute to creative direction, & collaborate with marketing channel managers to execute & monitor campaigns 
  • Drive the vision for campaigns from concept to completion
  • Identify industry pain points & clearly communicate how fuboTV solves customer problems 
  • Evaluate projects by tracking performance using relevant KPIs to clearly show which aspects are/arent performing & extract key insights for future campaign development
  • Work autonomously & cross-functionally to determine which retail tentpole events would result in acquisition opportunities, & manage that calendar
  • Create & update user-facing competitive claims for use in advertising 
  • Follow & analyze market trends to properly our position products & services

Requirements:

  • 5+ years experience as a marketing manager in digital channels, preferably in Spanish 
  • Deep knowledge of Latin American sports & entertainment 
  • Experience in campaign tracking & reporting KPIs, preferably with Amplitude, Google Analytics, Tableau and/or other data analysis tools
  • Experience in retail advertising & running a promotional calendar of tentpole events
  • Creative problem solving
  • Excellent communication skills
  • Ability to distill complex information into compelling user benefits 
  • Awareness of competitive TV landscape (streaming services, streaming products, cable & satellite)
  • Ability to give clear design & copy feedback 
  • Experience in market analysis
  • Ability to think both analytically & creatively
  • Nice to have:  experience in subscription marketing 
  • Can-do attitude  this is a new role & were working remotely, so confidence, energy & entrepreneurial spirit will to definitely help you succeed

Perks & Benefits:

  • At fuboTV, you will have the opportunity to personally influence what live media looks like after it goes through its next big transformation
  • fuboTV provides a highly competitive compensation based on experience & market standards
  • Robust benefit package including Health/Dental/Vision coverage sponsored up to 100% for employees, 401k, Life Insurance, & commuter benefits
  • Free Premium fuboTV Account
  • Health & Wellness initiatives 
  • Unlimited PTO days & regular company-wide activities.
  • fuboTV's main headquarters are located in Midtown Manhattan.
  • fuboTV is an e-verified company




 
 
 
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