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Acquia // youth culture e-commerce & content platform
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Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation & create customer moments that matter. At Acquia, we believe in the power of community & collaboration giving our customers & partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North Americas fastest growing software companies by Deloitte & Magazine, rated a leader by the analyst community, & named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future & we want you to be a part of it!

Job description

We are seeking an experienced Field Marketing Manager to support our Enterprise sales team. As Field Marketing Team Lead, you will be part of an entrepreneurial team in a rapidly growing business with your role in marketing passionate about driving enterprise pipeline growth. Responsibilities include, but are not limited to, development of field marketing strategies & plans, event management & execution, partner co-marketing, pipeline acceleration initiatives, & adaptation of lead generation campaigns targeted at the Enterprise & Mid-Market size businesses. The ideal candidate will be a self-starter with the ability to produce high-quality results. Proficiency in effective cross-functional communication coupled with a results-oriented mindset is key. Candidate must also be flexible & have the ability to thrive in a fast-paced environment & able to handle multiple projects with tight deadlines. A strong B2B marketing background in IT with a focus on measurement & accountability are key success factors.

Job Requirements:

  • Craft overall marketing strategy in collaboration with Sales & Marketing to deliver leads & accelerate pipeline growth targeted at the Enterprise & Mid-Market businesses
  • Drive new & creative lead generation activities including events (virtual/hybrid/in-person), direct marketing, webinars, collateral & customer case studies.
  • Develop account based marketing plans leveraging market & customer data & analytics to identify, who to target, where & how.
  • Collaborate closely with the channel team to integrate partners into field marketing opportunities.
  • Track & analyze the efficiency of our marketing campaigns to determine ROI & prioritize resources.
  • Lead all aspects of budget, metrics & marketing spend ROI.

Desired Skills & Experience:

  • Bachelors degree & a minimum of 7 years experience in a digitally-led B2B marketing role.
  • Experience of developing marketing programs for enterprise targets
  • Ability to demonstrate marketing impact on bookings via account based marketing plans.
  • Prior experience in high technology/enterprise software in a field marketing role is required.
  • Ability to craft great collateral & structure & write compelling marketing copy for campaigns.
  • Strong interpersonal skills & ability to earn trust & respect from sales management.
  • Experience with sales operations, reporting, marketing & campaign dashboards & KPIs
  • Ability to work collaboratively with multiple stakeholders in a fast moving environment.
  • Willingness to travel (when in person events return)

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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