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MealPal // lunch pickup subscription service from restaurants
Marketing, Full Time    New York    Posted: Friday, February 14, 2020
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Reporting to the VP ofMarketing, this role will be a strategic individual contributor, driving MealPal's paid customeracquisitionstrategy on a global scale with a hyper localmarketinglens. This person will manage, analyze & optimize paid digital & offline media toacquirenew customers & optimizeacquisitionmetrics such as conversion rates, cost peracquisition(CPA), & ROI by channel & media campaign.


  • Test, optimize, scale & track all digital marketing channels including, but not limited to, the following:
    • Paid Social acquisition & retargeting (Facebook, Instagram, Pinterest, etc.)
    • Display prospecting & retargeting
    • Paid Search/PPC (Manage Google Adwords PPC campaigns directly)
    • Affiliate marketing
    • Direct Mail
    • Out of Home
  • Analyze, create, & implement testing & strategy to improve ROI, optimize spend, & maximize results.
  • Ensure accounts are pacing properly based on predetermined spend & efficiency goals
  • Work closely with other internal departments to develop fully integrated digital campaigns, including landing pages & promotions as necessary
  • Stay current on digitalmarketingtrends & best practices, focusing on how changes can help improve & optimize campaigns towards our target KPIs
  • Coordinate with internal stakeholders, including creative/copy, technology, product & other departments to ensure consistency ofmarketingmessages & user experience across all digital & offline channel


  • 3 to 4 years of experience in digital marketing
  • Direct experience managing Facebook ads, Google Adwords, app install campaigns
  • A rigorous, data-driven, & highly analytical mindset
  • Understanding of digitalmarketingbest practices & success factors
  • Ability to juggle & coordinate multiple projects across several keymarketingchannels simultaneously
  • Ability to analyze a range of key performance metrics & synthesize findings into clear trends & actionable recommendations
  • Outstanding & proven communication & organizational skills with a focus on teamwork, project management & follow-up
  • Expertise in Microsoft Excel & Google Analytics
  • Can-do, positive attitude; crazy hustle; ability to get things done; entrepreneurial mind-set
  • Deal making, negotiation & problem solving with outstanding communication skills

Nice to have:

  • Priorexperience working in a small startup environment
  • Prior experience working with e-commerce or subscription-based services


  • Free lunch & dinner every day. All employees receive a complimentary MealPal account
  • Health, dental, & vision benefits
  • Competitive compensation & equity packages
  • Fully-stocked kitchen & snacks
  • Monthly team social outings & events
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