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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    Paris, France    Posted: Thursday, December 02, 2021
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TheFork, a Tripadvisor Company is the leading online restaurants reservation platform in Europe, Australia & Latin America, with a network of more than 80,000 restaurants worldwide, more than 30.5 million monthly visits & present in +22 countries around the globe.

TheFork connects restaurants & diners.

Through TheFork (website & application), as well as through Tripadvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type & average price), consult user reviews, check real-time availability & instantly book online.

From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations & ultimately improve service & revenues.

TheFork team aims to inspire & enable people to confidently discover, experience & share food. We operate under a shared set of values that define how we do business & how we interact with our colleagues, our partners, our customers & our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

As a Senior Data Analyst, you will be part of the Data team, which is a transverse organization & which role is to support our Business. 

You will report to the Product Analytics Manager & be part of a team of ~25 People including Data Engineers, Data Scientists, Web Analysts

The Data Team has 3 missions : 

  • Accelerate the Business thanks to data & insights
  • Support company transformation towards a Data-driven Culture
  • Develop a valuable & actionable data asset

 What are your missions? 

As a key player in our Data team, you will take ownership of the Business-Data Domain: Acquisition, on which you will partner with Business teams to help them leveraging data to accelerate their different projects & initiatives.

 You will participate in improving user acquisition strategies & optimizing the conversion on our product; based on the analysis of the performance of marketing channels, the performance of journeys, & your business-oriented recommendations.

 You will develop a deep understanding of business operations in order to set up a smart & state of the art equipment (attribution models, dashboards), to support decision-making, performance management & support on multi-channel campaign targeting strategy.

 The expected outcomes of your role are:

  • A scalable data-driven acquisition strategy, aiming to optimize the media spent & accelerate the acquisition of new customers.
    • Smart & proactive recommendations on what to do to justify TheForks acquisition strategy, & more generally speaking to accelerate business growth & profitability (Clear vision, roadmap & deliverables around the Acquisition projects)
  • Business teams are equipped with A-level (relevant, reliable, proactive & agile) set of data & best-in-class equipment to monitor Marketing Acquisition performance. 
    • Your role on this will be to lead its co-design with the different stakeholders & then to work with other data team expertise (BI, data engineering) to make it happen.
    • You will be the trustable partner for Business teams when it comes to monitor whether the business goes in the right direction & whether some alerts are to be communicated. 

Who you are?

  • You are working in an autonomous, proactive & accountable way: you dont wait to be told what to do. 
  • You demonstrate an obsession towards excellence: you systematically consider that good is not enough & constantly consider how to improve & reach the next level of quality, performance & impact
  • You play agile & fast: delivering in a fast-paced environment is an easy business for you. You are comfortable managing several topics in parallel, with different stakeholders involved.
  • You demonstrate a high level of team collaboration: reaches out to peers & cooperates with supervisors to establish an overall collaborative working relationship.
  • You bring the outside in seeking excellence, you have developed habits to benchmark & consider how other companies are doing, what best practices could be a source of inspiration & systematically consider how they can apply in your specific business context
  • You have 5-6 years of experience in a similar role: you have experience in a media agency or consulting on the following topics: programmatic, SEA, display, DMP, CDP,
  • You have high knowledge of marketing channels (and their specificities according to channels, KPIs, tools, attribution models)
  • You have strong experience in the use of at least 1 web analytics tool (Google Analytics), & you know how to use the raw data to create relevant attribution analysis
  • Your knowledge of the ad-tech ecosystem (Facebook business manage, Adwords, Appsflyer, Realytics,..) & database tools (Datorama, Tableau..) allow you to efficiently manipulate data & develop impactful storytelling to present your findings.
  • You have excellent analytical skills, you are able to find the best insights & summarize findings in a clear & actionable way
  • The knowledge of tracking (tag management, data layer) is a plus.
  • SQL, Python knowledge is also a plus for the use of data in our dataleake


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