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Bolt Threads // developer of programmable fibers & fabrics
Marketing, Full Time    Los Angeles, CA    Posted: Friday, September 27, 2019
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At Eighteen B, a wholly owned subsidiary of Bolt Threads, we are on a mission to change the skincare industry one ingredient at a time. Inspired by nature, devoted to science, committed to sustainability, Eighteen B is scientifically designed skincare for the confident skincare explorer. Through rigorous scientific research & transparency, we develop innovative, safe, effective, cruelty-free skincare products unlike anything else on the market. We are a venture-backed, idea-driven company, led by world-class scientific & product development talent, as well as experienced executives from the skincare & beauty industries.

We are looking for a Temporary + Part Time (in 2019) to Permanent (in 2020) Social Media Specialist. In this role you will be responsible for helping us build & grow a best-in-class social media presence across multiple platforms to drive brand awareness & engagement. This role reports to the Head of Brand & will be working cross-functionally within the Brand Marketing Team to ensure delivery of a cohesive brand story.

Your Responsibilities: This role requires skill in the areas of strategy development, customer acquisition (and conversion) data analytics, drawing meaningful insights as well as tactical execution with a bias for action & passion for growth.

  • Drive social media strategy, engagement + performance, optimizing for brand engagement
    • Ideate & execute creative + engaging social media campaigns + content to build brand awareness, support product launches as well as brand + cultural story moments; ensuring social media activity is appropriately integrated & amplified across all marketing channels
    • Create & manage social media content calendar
    • Work with (and brief) creative & external partners to produce campaign & evergreen content optimized & relevant for social while ensuring brand look + feel + voice is consistent
    • Develop content (digital graphics + photography) as needed
    • Responsible for community management, writing & scheduling posts with a minimum cadence of 1x post / day across platforms
    • Identify new content creators from our community & partner with influencer marketing team on development & maintenance of relationships
  • Set & manage KPIs for social & influencer marketing & develop consistent, actionable reporting & insights leveraging the appropriate analytic tools to optimize performance
  • Partner with growth & retail channel partners to find synergies & help support x channel growth
  • Stay on top of & inform team of social media trends, best practices, platform changes & developments

Your Qualifications:

  • Knowledgeable + passionate about beauty, skin health, digital & social media with 2-3 years experience working with an e-commerce / DTC business
  • Inspirational storyteller with fresh ideas
  • An ability to translate ideas & concepts into brand-building initiatives to drive awareness & engagement
  • Basic photo editing skills: Photoshop, Final Cut/iMovie, other Adobe Suite products
  • Strong communication + writing skills with great attention to detail
  • Willing to be hands-on from planning to execution
  • Open minded + flexible to the needs of the business
  • Adept at project management with solid time management skills
  • Ability to balance creative & data-driven thinking
  • Self-starter with a bias for action
  • Team player
  • Comfortable with G-Suite, especially Google Sheets, Calendar, Slides

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