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HelloFresh // meal kit delivery
Marketing, Full Time    Paris    Posted: Tuesday, September 14, 2021
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Join one of the fastest growing scale ups in France

We are looking for ambitious & talented people to strengthen our local team in Paris! France is one of our youngest & fastest growing HelloFresh markets where we are now the market leader, but where there is still a ton of work to do & a big market to conquer. Its the perfect moment to join, & a great opportunity to have a lasting impact on one of the fastest growing foodtechs in France.

We have big ambitions for France & want to change the way french people eat forever, promoting a more sustainable, simple & affordable way to cook delicious recipes at home. 

The role

We are looking for a strong thought leader, to spearhead our  brand marketing & communication function. In this key role, you report to the Managing Director & you lead & grow a team of 3, with 2 direct reports (Snr manager Brand & Comms, Snr Associate PR). As Associate Director of Brand & Communication, your role is to grow the HelloFresh brand in France to the next level, into a strong & unique brand that consumers associate with & love deerly. While you will start as an individual contributor & be hands-on on some topics, you will need to grow & shape the team to make sure our set up is adapted for our big ambitions & plans. 

What you will be doing:

  • Overall ownership of a large & growing brand marketing budget, which includes ATL media, PR, comms & brand campaigns. This includes ownership over budget / strategic planning cycles, scenario planning, presenting recommendations & idea sourcing.
  • Drive our strategic brand planning, including data analysis, market research & consumer insights; working hand in hand with our Global brand team in Berlin on major projects making sure that they understand the French market & consumer
  • Deep-dive in our brand metrics & survey results; deriving data-driven insights & driving any required adjustments in our brand positioning & comms strategy. To do this, you leverage our existing global frameworks / learnings from other markets. 
  • Analyse in detail our campaign & channel results; generate actionable insights & optimise by moving our resources where there is most leverage. 
  • Drive long-term pipeline for Brand Function, such as new comms/PR concepts, brand partnerships & top-funnel media diversification.
  • Manage the planning & production of  brand campaigns, managing numerous stakeholders & ensuring we deliver a quality output within the deadline & budget. 
  • Create a positive, engaging & dynamic work environment for the brand team.
  • Leverage our global team & collaborate with HQ experts & other markets to derive initiatives to continuously improve our brand strategy. 

What we are looking for :

  • 6-10 years experience in either/mix of leading brand (and potentially PR) in a B2C scale up/eCommerce brand & top creative agency
  • Brand mindset: you are passionate about brands, consumer psychology & marketing
  • Leadership: you are able to rally teams around common objectives & set up teams for success while still maintaining a hands-on mentality
  • Strong analytical mindset: you are great with numbers & work in a systematic & logical way 
  • A great personality with strong people & communication skills 
  • Ability to manage & juggle multiple projects & proven management skills
  • Ability to work through tough problems with a rigorous & pragmatic approach
  • Growth mindset & alearning never stops attitude
  • Autonomous, organised, proactive & adaptable
  • Fluency in English & French - both written & spoken
  • You want to join an adventure with a lot of potential! 

What we offer : 

  • Competitive compensation & plenty of room for personal growth
  • A vibrant & international environment with a great culture & DNA
  • Delicious reductions on our HelloFresh boxes
  • A guaranteed steep learning curve & boost for your career
  • A passionate, proactive & dynamic French team
  • Employees perks (Mutuelle Alan Blue, reductions on transport, sports & yoga classes, training budget) 

Apply on the link below with your CV & cover letter (English version). If its a match, well invite you to a case study & a series of interviews. We try to keep the process short & sweet, to welcome you at HelloFresh as soon as possible! 

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