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Via // on-demand transit
New York    Posted: Tuesday, June 18, 2019
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As Rider Growth Principal, you will be of part a multi-disciplinary team of data scientists, engineers, & marketing specialists. You will work on large & complex data sets to understand the behavior of Vias end users, rigorously develop & implement strategies for efficient user engagement & retention, & help design & prototype analytical & operational tools that will support Vias growth at scale.

Responsibilities & Duties

  • Own core growth KPIs (activation, conversion, engagement) in one or several of Vias consumer markets
  • Design innovative engagement tactics & campaigns; oversee the creation & implementation of new features, promotions, & online & offline marketing campaigns
  • Lead a team of analysts, engineers, & communication specialists to execute initiatives
  • Collaborate with product & engineering teams to optimize usability, virality, & engagement of Vias mobile application


  • Customer-obsessed & customer centric: put the customer first & have a true passion for understanding customers mindset
  • Obsessed with data, metrics-driven, meticulous, & detail-oriented, with a thorough understanding of key growth & engagement metrics & statistics
  • Always thinking strategically & creatively about ways to hook customers, generating ideas & hypotheses to carry out end-to-end experiments & iterative tests
  • Strong engineering background a plus - proficiency with Tableau, Python, R, SQL, JavaScript or similar languages is preferred
  • Independent, enterprising, self-starter who is comfortable taking on a high level of responsibility
  • A good communicator who thrives in a collaborative environment, able to operate at multiple levels & not afraid of new challenges
  • 4-7 years of prior experience in Management Consulting, Product Management, Startup companies or Growth Management is a plus
  • MBA is a plus

At Via, we're on the cutting edge of mobility. Were building revolutionary technology thats changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation thats friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the worlds biggest cities & is sought after by prominent transportation players globally. Weve provided more than 50 million shared rides already, & were growing at an astonishing rate. We have offices in more than 15 countries & deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If youre someone who relishes wearing multiple hats, never backs down from a challenge, & loves getting things done, wed love to hear from you!

Via offers above market compensation packages & benefits, including equity, health insurance, & relocation assistance.

Via is an equal opportunity employer.

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