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Peloton // connected indoor fitness cycles
 
Media, Full Time    New York, New York    Posted: Thursday, September 01, 2022
 
   
 
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JOB DETAILS
 

ABOUT THE ROLE

The Associate Manager, Digital Media plays an important role on the Digital Media team, responsible for the performance & campaign executions primarily across Search, YouTube, Google Display Network. You understand how Search & OLV platforms function, how bids relate to media performance & campaign efficiency, and will have a deep executional understanding of the Search, YouTube & the Google ecosystem.

YOUR DAILY IMPACT AT PELOTON

  • Channel ownership & execution of Peloton Paid Search (text & shopping), PMax, YouTube, campaigns including:
    • Strategy
    • Forecasting
    • Budget management
    • Ongoing optimization
    • Weekly reporting including creation & maintenance of dashboards
    • Testing calendars
    • Creative management with internal team & external agency
    • Relationship management with publisher & agency partners
  • Activation of media including optimization & budget management, testing & experiment design in partnership with our media agency.
  • Audience planning, campaign management & optimization, measurement planning & data application
  • Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
  • Manage campaign budgets & advise on recommended campaign optimization.
  • Critically evaluate data sources, inventory & media platforms to create a competitive advantage
  • Working with internal & external creative agencies to coordinate channel specific creative.
  • Experience with A/B & multivariate testing, in-platform experiments, optimizing landing pages & user funnels

YOU BRING TO PELOTON

  • 3+ years proven expertise in Search (Google, Bing) & YouTube media execution
  • Understanding of Google Display Network planning & execution
  • Acquisition, retail, or e-commerce campaign management experience
  • Familiarity working with cross-functional teams
  • Experience with A/B & multivariate testing
  • Excellent skills in data-driven analysis
  • Proven track record of leading multiple projects & campaigns simultaneously
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
  • A clear understanding of pacing, flighting, & nuances of leading channel-specific budgets
  • Experience with Google Sheets, Docs, & Slides a plus

#LI-SR2 

#LI-Hybrid

ABOUT PELOTON:

Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
 
 
 
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