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CipherHealth // patient communication & care coordination
 
New York City    Posted: Saturday, November 09, 2019
 
   
 
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JOB DETAILS
 

We are a fast-growing company in the healthcare technology space with a suite of intuitive patient engagement solutions that streamline the responsibilities of hospital staff, increase patient involvement & satisfaction, & positively influence outcomes. Our team is incredible. We are an award-winning company that strives to do better every day. Besides our fun team activities, company masseuse, & cornucopia of healthy snacks, the work ethic, commitment to core values, & firm knowledge that we help people across the country are really what tie us all together.

As a B2B Content Specialist, you will contribute to & execute on a variety of marketing initiatives by creating key content assets such as whitepapers, case studies, blog articles, RFP responses, & more. A key aspect of this role is the ability to think outside the box & create new & interesting ways to engage potential & current clients. The ideal candidate is highly organized, passionate about his/her work, & a self-starter. Key Responsibilities:

  • Develop & create compelling content aligned with demand generation strategies including, but not limited to, case studies, whitepapers, videos, blog articles, & webinars.
  • Work with market managers, product marketing, & sales enablement to establish a content strategy & maintain a content calendar
  • Collaborate with market managers to ensure content promotion is thorough & aligns with demand gen goals
  • Collaborate with sales to ensure content is understood & leveraged throughout the sales funnel
  • Contribution to the overall marketing strategy & company messaging
  • Execute & analyze upon multiple projects with direction from the VP of Demand generation
  • This role will also have the opportunity to develop & scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts & execute on campaigns that focus on highest-value accounts (both customer & prospect driven)
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