We are a fast-growing company in the healthcare technology space with a suite of intuitive patient engagement solutions that streamline the responsibilities of hospital staff, increase patient involvement & satisfaction, & positively influence outcomes. Our team is incredible. We are an award-winning company that strives to do better every day. Besides our fun team activities, company masseuse, & cornucopia of healthy snacks, the work ethic, commitment to core values, & firm knowledge that we help people across the country are really what tie us all together.
As a B2B Content Specialist, you will contribute to & execute on a variety of marketing initiatives by creating key content assets such as whitepapers, case studies, blog articles, RFP responses, & more. A key aspect of this role is the ability to think outside the box & create new & interesting ways to engage potential & current clients. The ideal candidate is highly organized, passionate about his/her work, & a self-starter. Key Responsibilities:
- Develop & create compelling content aligned with demand generation strategies including, but not limited to, case studies, whitepapers, videos, blog articles, & webinars.
- Work with market managers, product marketing, & sales enablement to establish a content strategy & maintain a content calendar
- Collaborate with market managers to ensure content promotion is thorough & aligns with demand gen goals
- Collaborate with sales to ensure content is understood & leveraged throughout the sales funnel
- Contribution to the overall marketing strategy & company messaging
- Execute & analyze upon multiple projects with direction from the VP of Demand generation
- This role will also have the opportunity to develop & scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts & execute on campaigns that focus on highest-value accounts (both customer & prospect driven)