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Knot Standard is a custom luxury menswear company.
 
Marketing, Full Time    New York City    Posted: Monday, March 11, 2019
 
   
 
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JOB DETAILS
 

We are seeking a highly organized & motivated Performance Marketing Manager to join our growing marketing team at Knot Standard in our NYC Headquarters in the Flatiron District.

Knot Standard is a luxury custom menswear company with one goal; to consistently offer premium service, selection combined with tradition & classic tailoring, for our client & his personal stylist to create the lifestyle he desires. To date, we operate 8 appointment-only showrooms in New York, Chicago, D.C., Houston, Austin, Dallas, San Francisco, & Los Angeles. Coupling high-touch client experience & strong product knowledge, Knot Standard is redefining the apparel industry.

Reporting to the VP of Marketing, our ideal candidate will be highly skilled in Paid Search, Display & Paid Social advertising, & adept at thinking holistically to optimize performance across channels. The ideal candidate has hands on experience developing & executing strategy, plus optimizing & managing a variety of paid channels, including paid search, display, & paid social. The ideal candidate should be intellectually curious with strong analytical skills & an exceptional ability to interpret data & communicate insights & findings. They are also a creative thinker & self-starter who thrives in a fast-paced, high-growth, results-oriented environment.

THE OPPORTUNITY

You will make an impact by:

  • Playing a pivotal role to define the Knot Standard Direct Response marketing strategy & budget allocation across online & offline channels.
  • Planning, executing, measuring & optimizing multi-channel customer acquisition campaigns to achieve CAC & CPA goals.
  • Managing monthly budgets & optimize program KPIs focusing on CAC, CPA, CVR, CPC, CTR, etc.
  • Providing regular reporting on performance & identify trends & insights for optimizing & efficiently scaling campaigns to meet goals.
  • Executing paid search, paid social, & display strategies including campaign, ad group & ad structure, keywords, ad copy, day parting, bidding, audience segmentation & geo targeting.
  • Developing & implementing A/B testing program, utilizing a test & learn, iterative approach across channels.
  • Developing audience segmentation strategy utilizing internal & external data sources.
  • Identifying & testing new marketing channels to expand reach & find new customers.
  • Collaborating closely with external creative agency to develop & optimize creative assets to increase engagement & conversion.
  • Working closely with internal creative & dev teams to optimize user journey from marketing channels through on-site experience

THE IDEAL CANDIDATE

As a growing professional, challenge & opportunity excites you. You have:

  • A Bachelors Degree
  • 4+ years of hands on experience in performance marketing, preferably executing & scaling Google Ads suite & Facebook ad platform.
  • Experience with lead generation and/or mens fashion brands a plus.
  • Knowledge of creative best practices by platform, landing page testing, & optimizing click to conversion path
  • Strong Google Analytics skills
  • Experience with Smartly & Search Ads 360 (formerly Doubleclick Search) a plus
  • Superior organizational skills & ability to prioritize workload
  • Very strong Microsoft Excel skills
  • Excellent problem-solving skills with a get it done attitude.
  • Passion for collaboration & you thrive in team working environment
  • Self-starter & adept at working within tight timelines
  • Willingness to roll-up sleeves & get in the weeds
  • A strategic mindset, big picture thinking is key

KNOT STANDARD PERKS

  • Base salary commensurate with experience & talent
  • Comprehensive benefits package
  • Industry related training & development
  • We professionally & personally invest in our employees
  • The best custom wardrobe you could imagine
 
 
 
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