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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Friday, December 06, 2019
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

We are looking for a marketing associate to join our Sportsbook Growth team to drive customer acquisition, activation & retention. The ideal candidate will be passionate about marketing & our customers early experience on the product. You will support the fulfillment & testing strategy of different offers to our growing audience. A successful candidate will be a self-motivated & organized individual with high attention to detail who is able to make quick but well informed decisions & back them up with data driven results. The role will be based in Los Angeles or New York.

What youll do

  • Support & execute on a variety of Sportsbook Growth initiatives.
  • Plan our creative roadmap, contribute to the creative strategy & run point on briefing all assets with our internal creative team.
  • Shape our offer strategy & fulfillment of promotions to maximize cut through within the industry, while understanding the need for a balanced approach between customer value & ROI.
  • Obsess over the industry dissect & regularly present on the competitive landscape, while researching industry trends & new techniques to continuously look for new ways to improve our conversion efforts.
  • Work closely with Product & Technology to test & optimize acquisition & engagement opportunities within the product experience
  • Lead QA efforts on email & mobile to ensure all campaigns are accurate, render properly & adhere to channel best practices.
  • As needed, evaluate potential marketing & strategic partnerships, acquisitions & business development opportunities.

Who were looking for

  • Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline)
  • Experience collaborating closely with other departments & strong communication skills & relationship management
  • 2+ years working in a media, customer acquisition or growth marketing role
  • Highly self-motivated with critical attention to detail, deadlines, & reporting
  • Sports enthusiast
  • Customer obsessed
  • Track record in performing well in a fast-paced environment
  • Digital experience/certificates a plus

What you get in return
Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • Flexible holiday allowance
  • 401K plan with company match
  • Attractive healthcare coverage

There's more, but we don't want to go on & on.

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.

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