It's not often there's an opportunity to join a company that is changing consumer habits all over the world, & challenging an entire industry at the same time. Head of Editorial Strategy, Global Anime role at Netflix will be a thought leader in creating culture & building fandoms around the Netflix brand through impactful strategies for Anime fans.
This person is an avid fan of Anime. Constantly consuming Anime news, has an ear to the ground & is acutely aware of the trends in the Anime social & media landscape. Understanding the Anime fan nuances, our broad Netflix business goals & social behaviour will be key areas of expertise needed to lay out what it will take to win the word of mouth game.
As a member of our lean & agile team, the successful manager is fluent in the language of 140 (or 280) characters, equally able to set word-of-mouth driven brand marketing strategy, develop tone of voice, write a script or produce a youtube series.
If you're the kind of person who is fascinated by the many types of Anime, has lots of opinions about Anime films & shows & can't wait to spread this joy around the world, keep reading.
This is a strategic role. We are not looking for someone to lead the department of cool stuff for no good reason. This is not a community management role. Representing a high-growth genre for Netflix around the globe, you will lock arms with Content, Marketing, PR, Analytics, Product & Insight partners to drive conversation & create relevance for the Netflix brand with Anime fandoms. We are looking for a marketer who is not afraid to lean in to risk, take initiative & make big bets.
To excel in this environment, you must be independently minded, have a well-informed point of view on new consumer behaviours emerging everyday, the ability to analyze large volumes of information, impeccable creative taste, & a strong instinct for stories that will get fans talking about Netflix & our films & shows more passionately & more frequently than ever before.
The successful candidate for this position will likely have a minimum of seven years experience working in-house, at an agency or another company, & proven experience building strategic editorial plans & producing creative that earns word of mouth. Deep experience with YouTube, Twitter & editorializing on social platforms is key. They will demonstrate the desire to work in a newsroom-style environment that requires quick thinking, great calm & a good sense of humor. Fluency in Japanese & English language & deep knowledge of Anime & the Anime consumer is a must.
The Netflix culture attracts daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, & intellectual curiosity. Read our culture memo
to learn what it's actually like working for Netflix.