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Persado generates communications language to drive action eliminating guesswork of copywriting.
New York City    Posted: Friday, February 01, 2019
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Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals & emotions that will maximize engagement, to build stories that seamlessly reflect each brands unique voice, each campaigns unique context, & each audiences unique interests.

Imagine having a copywriter & data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the worlds largest marketing language database, with over a million organized, tagged, & scored words, phrases, & images, Persado enables brands to increase acquisition & retention while building long term customer relationships through authentic communication.

What We Are Looking For:

Persado is looking for aCampaign Managerto join our talented team in New York!In this exciting role, you will work with our proprietary platform to generate & refine AI-powered marketing language. This is a great opportunity to work with an enthusiastic team on marketing campaigns for Fortune 100 brands around the world.

What We Want You To Do:

  • Develop brand-aligned, multi-channel marketing content using Persados Enterprise platform, learn what resonates with different audiences, & achieve campaign objectives
  • Work alongside the rest of the Operations team, Customer Success, & Data Science teams to ensure customer KPIs are met
  • Ensure all campaigns are delivered effectively, within deadline & aligned with business objectives
  • Provide analysis & reporting of each campaign, including interpretation, commentary & recommendations

What We Want To See:

  • 3 years+ experience in copywriting / copy-editing for marketing channels such as paid media, email, web banners, SMS, & direct mail
  • Ability to embrace brand voice for a variety of customers in different industries
  • Experience in writing copy for B2C & B2C in financial services or insurance
  • Proficiency with Microsoft Office suite (Excel, PowerPoint, Word)
  • Excellent written & spoken communication skills in English
  • Experience with A/B or multivariate testing a plus
  • Previous international work experience / work environment appreciated
  • Previous work at a creative agency a plus
  • Experience with content management systems, HTML, graphic design & email platforms a plus

Who You Are:

  • Able to work as part of a team, prioritize, multi-task, work under minimum supervision
  • Accountable & results-oriented
  • Data-driven: able to support creative decisions with past results
  • Precise attention to detail: not accepting of anything less than perfection
  • Able to perform under pressure & deliver quality under tight deadlines
  • Proactive, self-starter, able to work in a fast-paced environment
  • Positive, can-do attitude, willing to take on new tasks & go above & beyond typical daily responsibilities
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