THE ROLE: Sr Analyst, Affiliate Marketing
Reporting to VP of Acquisition Marketing, you will join an entrepreneurial, analytical marketing team focused on accelerating growth. The Sr Analyst, Affiliate Marketing will co-lead strategy formulation & execution to drive top-line growth via new customer acquisition through the Affiliate channel. This is a unique opportunity to have a seat at the table in creation & activation of new influencer & B2B based partnerships to expand the current program. As a part of the Growth Strategy team, this role will also gain exposure to technology, media, advertising, retail & fashion, a focus on learning & professional development with experienced managers, and, most importantly, a fun team who enjoy working together. This is exceptional opportunity to make business impact & accelerate professional growth in the fast growing Affiliate/Performance Partnerships marketing field.
What Youll Do:
- Manage multi-million dollar marketing campaigns, focused on acquiring new customers through the affiliate marketing channel
- Co-lead the growth strategy for the affiliate marketing team, aligning with acquisition portfolio budget & payback goals
- Develop close partnerships with our affiliate publishers & influencers to scale the affiliate program & onboard new partners
- Monitor affiliate channel performance metrics & utilize data to optimize commission rates, media packages, & more to accelerate channel growth
- Collaborate with internal stakeholders across Marketing, Creative, Product Management, Technology & Buying/Merchandising to develop strategies & guide execution
- Contribute to the overall customer acquisition marketing & growth strategy
- Present strategy & test learnings to senior leadership across the company
About You:
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness & innovation. Were committed to fostering an inclusive environment where every Associate is empowered to learn, grow & bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you & sparks delight! We can't wait to learn more about you.
- Experience in Affiliate Marketing, with a focus on influencer & content/media partnerships in high-growth, test & learn environment
- Experience with Affiliate technology, platforms & networks (e.g. CJ, Partnerize, Impact, Rakuten)
- Experience building & managing strong internal & external business partnerships (including contract negotiation)
- Exceptional analytical horsepower & data-driven problem-solving skills
- High tolerance for ambiguity with proven ability to drive to action
- Ability to multi-task & thrive in a dynamic, fast-paced organization
- An innovative, positive, & self-directed attitude
Bonus points for
If youve got everything going on above, youre already a strong fit. If you have the following too? You earn some extra credit from us.
- Prior experience in e-commerce or retail industries
- Experience managing a budget & knowledge of P&L best practices
- Experience using BI/visualization tools (Excel, Tableau, etc.)
- Design of experiments & measurement in marketing
Base Salary Range: $90,000 - $100,000
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work & carefully considers a wide range of compensation factors, including prior experience, skills & expertise, location, & internal equity. Our goal is to support, reward & compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, equity, 401(k) match, & a variety of benefits. Therefore, final offer amounts may vary from the amount stated.
ABOUT US:
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. Weve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium & luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites Rue La La, Gilt, & Shop Premium Outlets.
Our vision at RGG is to spark delight through daily discovery we make shopping an occasion to celebrate. At the forefront of fashion & technology, were also in the business of sparking delight for our Associates. We inspire each other, our Members, & ourselves to push past the expected every day. Our culture is rooted in our values & together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious & Empowered.
|