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HelloFresh // meal kit delivery
Media, Full Time    London    Posted: Thursday, September 23, 2021
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About HelloFresh

HelloFresh is on a mission to transform the way the world thinks about home cooking. Forget the hassle of supermarkets, or the tiresome process of planning your weekly meals - we deliver to your door all the ingredients, instructions & inspiration needed to make delicious meals at home, from scratch.

At just 9 years in, were the industry leader & have delivered hundreds of millions of meals to millions of households worldwide & are passionate about disrupting one of the last industries to go online - food & grocery.

But most importantly, its our incredible people who make HelloFresh what it is. We thrive on giving our employees an inclusive working environment, in which they have access to development opportunities & in which their voices are heard & valued every day. This helps us best reflect & serve our customers.

So, if youre keen to join a growing, caring company which puts its people at the heart of what it does, look no further!

About the job

HelloFresh UK is on the hunt for a copywriter who has experience writing for food brands. This person needs to have an expert understanding on how to leverage copy to build brand credibility & authenticity amongst our target audience. This person will know the  customer inside out, & will immediately become a crucial part of the marketing team. This role sits within the brand team reporting to the HelloFresh UK Brand Manager & working closely with the Social, Performance marketing teams, Direct Mail, PR & creative design teams. 

Working closely with the local brand team youre overall responsibilities will include:

  • Help to shape & set the brand voice for the UK by following best global practices & tone of voice guidelines
  • Plan, develop & write impactful & engaging copy across multiple touchpoints  (including website landing pages,, emails, blog posts & paid advertising) that is in line with our brand marketing strategy & wider business goals, including the creation of highly engaging content for our customers, including performance, CRM, product & customer content to achieve business goals
  • Work closely with the Product Marketing team to align on the key messages & benefits we want to communicate through our copy across multiple performance channels.
  • Work in tandem with our design team to create marketing assets for online & offline channels
  • Be the in-house expert for copywriting, challenging the channel owners to champion our distinct Tone of Voice
  • Excellent proofreading skills to make sure there are zero typos or grammatical errors in all our communications
  • Ability to own & project manage incoming copywriting briefs & stakeholder expectations on what is required from each brief. 
  • Own the HelloFresh blog strategy & write blog content relating to our quarterly  brand themes & seasonal partnerships e.g. Franks RedHot Sauce

What you will be doing:

  • Craft & develop copy for every touchpoint including our website, app, emails, ad campaigns, in box assets, CRM, & more
  • Manage the copy request pipeline for key customer communication including instructional parts of & the app, as well as flyers within our HelloFresh boxes
  • Approach copy briefs with unique & brand led ideas that bring simplicity to sometimes complex messaging challenges
  • Work closely with local & global growth channel owners to develop tailored copy that meets growth target objectives & aligns with our brand positioning.
  • Work alongside our global copywriting team to create impactful & results driven copy for CRM channels
  • Work with the UK Brand Manager to develop creative & strategic copy that brings brand campaigns to life & educates customers on our offering  
  • Build out storyboards & presentations where needed to effectively communicate concepts & design ideas 
  • Assist our social media team to write captions for our social channels, tailoring language & tone for each channel
  • Work closely with the Local & Global brand teams to ensure brand alignment on campaign strategy & execution

Who you are:

The ideal candidate will have:

  • Minimum 3 - 4 years experience in a similar role in a multichannel marketing environment.
  • A portfolio of work, showing a range of copywriting skills that includes experience in Direct Mail, SEA, SEO, Out of Home, Direct push notifications, emails, website, app, blogs & social media
  • Someone who understands how to leverage customer insight as a springboard for creativity to unlock brand campaigns & messaging
  • Experience with working to tone of voice guidelines & ability to localise guidelines to the UK market
  • A talent for getting to the heart of complex subjects & explaining them simply through creative & impactful copywriting
  • Experience in proofreading copy & editing with very good attention to detail.
  • Flexibility, enthusiasm & the ability to cope well under pressure, to work collaboratively, & the confidence to work alone
  • Manage copywriting  projects from start to finish, while communicating clearly & regularly with stakeholders

What you will get in return:

Core benefits:

  • 70% discount on our HelloFresh's boxes!
  • A generous pension scheme contribution
  • Employee Assistance Programme & Headspace subscription to support your mental health
  • Private Health Insurance
  • Gym Membership
  • Group Life Insurance
  • Cycle To Work Scheme

Cultural Benefits:

  • A premium Borrow My Doggy account (for all your cute puppy needs!)
  • Personal learning budget for your professional growth
  • Lots of virtual workshops, talks & events for you to enjoy!

Start date: October 2021

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Recruitment process: First, you will have a phone interview with a member of our Talent Acquisition team. Should you be successful, youll have a competency interview with the UK Brand Manager, & another member of the UK Brand Team & a cultural-fit chat with other 2 members of the wider UK Brand Team  team.

We are convinced that diversity is what makes our teams stronger: whatever identity or background might be, you will have something invaluable to offer to this company. We want to know what it is! Please apply.

Please note that all our sites in the UK are  wheelchair accessible.

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